2025 ANA Advertising Financial Management Conference
Presented by Decideware
April 27-April 30, 2025 | Carlsbad, Calif. and Virtual
Engage Marketing Procurement and Finance Leadership
Client-Side
Members
Attend Free
The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders. For years, these industry professionals have attended this conference, resulting in the loyal following seen today.
Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry's most important and pressing issues.
The conference continues to place a focus on driving value through financial management, sustainability, supplier diversity, and more. Attendees of the 2025 ANA Advertising Financial Management Conference, April 27-30 in Carlsbad, Calif., can look forward to nuanced discussions on the state of the industry, critical economic outlooks, and thought leadership discussions from client-side and agency-side thought leaders delivering actionable insights you can take back to your organization.
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the conference
Be in the know with the latest ANA content
Thank you for registering for the 2025 ANA Advertising Financial Management Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.
Hosts and Speakers
Conference Hosts
Confirmed Speakers
Jim Akers
Vice President Global Procurement
Avis Budget Group
Ricardo Armbrust
Global Media Procurement Director
Kenvue
Jared Belsky
CEO and Co-Founder
Acadia
Chris Brandt
Chief Marketing Officer
Chipotle Mexican Grill
Tom Browning
President
JLB + Partners
Denis Budniewski
Former Verizon and Agency Executive
Kathryn (Kat) Budzien
Director, Marketing & Sales Procurement
Post Holdings
Gilbert Dávila
Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)
Co-President DMI Consulting
Joanne Davis
President
Joanne Davis Consulting
Tasha Dean
Chief Revenue Officer
The Martin Agency
Dan Dipiazzo
Chief Marketing + Experience Officer
Georgia Aquarium
Bill Duggan
Group Executive Vice President
ANA
Blair Enns
Founder
Win Without Pitching
Julia Fedor
Director of Operations, Global Advertising and Social Media
United Airlines
Laura Forcetti
Director, Marketing Services Asia Pacific, and Global Sourcing
World Federation of Advertisers
Stephanie Guichard, PhD
Senior Economist, Global Indicators
The Conference Board
Matthew Kasindorf
Senior Vice President, Business Intelligence and Insight Group
4A’s
Heather Kaster
Director of Marketing Services, Americas
Beam Suntory
Peter Kenigsberg
Senior Director, Brand and Media
ANA
Abbey Klaassen
CEO
Dentsu Creative U.S.
Lauren Klein
Global Category Lead of Agency Production and Channel Delivery
Astellas Pharma
Bob Liodice
Chief Executive Officer
ANA
David Ohrn
Head of Agency Strategy and Operations
AT&T
Claire Randall
CEO and Founder
Claire Randall Consulting
Sopan Shah
SVP, Chief Procurement Officer
IHG Hotels & Resorts
Carmen True
Vice President Marketing, Channel Sales Enablement and Digital Ecosystems
Qualcomm
Gregory Wright
Senior Vice President, Brand and Media
ANA
Your Venue
Omni La Costa Resort & Spa | 2100 Costa Del Mar Road, Carlsbad, CA 92009
For those registered to attend the conference in person, the ANA has negotiated a special room rate of $330 per night at the host venue, Omni La Costa Resort & Spa, within easy reach of beaches and popular tourist attractions.
The cut-off date to obtain this discounted rate is Friday, April 4, 2025, after which prevailing rates apply.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
See more of Omni La Costa Resort & Spa
Event App and Virtual Experience
AI-Powered Networking App
The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.
Download now on:
Google Play (for Android devices) | App Store (for iOS devices)
Virtual Event Platform
Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Conference Pricing
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
- A discounted rate at the host venue, Omni La Costa Resort & Spa, within easy reach of beaches and popular tourist attractions.
Virtual attendees receive:
- Access to select hybrid session content, including select keynote and breakout sessions.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |
In-Person Registration | $0 | $1,499 | $1,699 | $1,799 | $1,999 |
Virtual Registration | $0 | $1,299 | $1,499 | $1,599 | $1,799 |
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the conference
Be in the know with the latest ANA content
Thank you for registering for the 2025 ANA Advertising Financial Management Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.
Cancellation Policy and Notes
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact registration@ana.net.
The 2024 ANA Advertising Financial Management in Two Minutes
Relive the best of last year's conference in this brief overview. Highlighted speakers include:
- Stacie Boney, President, Hanson Dodge
- Jason Kint, CEO, Digital Content Next
- Jose Gonzalo Bisquerra Mora, VP Procurement for Americas and Global Marketing, Sales and Tech, Haleon
- Andrew Robertson, President and CEO, BBDO Worldwide
- Joakim “Kim” Wijkstrom, SVP, Chief Marketing Officer, Vanda Pharmaceuticals