2025 ANA Advertising Financial Management Conference | ANA National Industry Conferences | ANA

2025 ANA Advertising Financial Management Conference

Presented by Decideware
April 27-April 30, 2025 | Carlsbad, Calif. and Virtual


Engage Marketing Procurement and Finance Leadership

Client-Side
Members
Attend Free

The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders. For years, these industry professionals have attended this conference, resulting in the loyal following seen today.

Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry's most important and pressing issues.

The conference continues to place a focus on driving value through financial management, sustainability, supplier diversity, and more. Attendees of the 2025 ANA Advertising Financial Management Conference, April 27-30 in Carlsbad, Calif., can look forward to nuanced discussions on the state of the industry, critical economic outlooks, and thought leadership discussions from client-side and agency-side thought leaders delivering actionable insights you can take back to your organization.

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the conference
Be in the know with the latest ANA content

Thank you for registering for the 2025 ANA Advertising Financial Management Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Hosts and Speakers


Conference Hosts

Headshot of Kathryn Budzien

Kathryn Budzien

Director, Marketing and Sales Procurement

Post Holdings, Inc.

Headshot of Julia Fedor

Julia Fedor

Director of Operations, Global Advertising and Social Media

United Airlines

Confirmed Speakers

Jim Akers

Vice President Global Procurement

Avis Budget Group

Ricardo Armbrust

Global Media Procurement Director

Kenvue

Jared Belsky

CEO and Co-Founder

Acadia

Chris Brandt

Chief Marketing Officer

Chipotle Mexican Grill

Tom Browning

President

JLB + Partners

Denis Budniewski

Former Verizon and Agency Executive

Kathryn (Kat) Budzien

Director, Marketing & Sales Procurement

Post Holdings

Gilbert Dávila

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

Co-President DMI Consulting

Joanne Davis

President

Joanne Davis Consulting

Tasha Dean

Chief Revenue Officer

The Martin Agency

Dan Dipiazzo

Chief Marketing + Experience Officer

Georgia Aquarium

Bill Duggan

Group Executive Vice President

ANA

Blair Enns

Founder

Win Without Pitching

Julia Fedor

Director of Operations, Global Advertising and Social Media

United Airlines

Laura Forcetti

Director, Marketing Services Asia Pacific, and Global Sourcing

World Federation of Advertisers

Stephanie Guichard, PhD

Senior Economist, Global Indicators

The Conference Board

Matthew Kasindorf

Senior Vice President, Business Intelligence and Insight Group

4A’s

Heather Kaster

Director of Marketing Services, Americas

Beam Suntory

Peter Kenigsberg

Senior Director, Brand and Media

ANA

Abbey Klaassen

CEO

Dentsu Creative U.S.

Lauren Klein

Global Category Lead of Agency Production and Channel Delivery

Astellas Pharma

Bob Liodice

Chief Executive Officer

ANA

David Ohrn

Head of Agency Strategy and Operations

AT&T

Claire Randall

CEO and Founder

Claire Randall Consulting

Sopan Shah

SVP, Chief Procurement Officer

IHG Hotels & Resorts

Carmen True

Vice President Marketing, Channel Sales Enablement and Digital Ecosystems

Qualcomm

Gregory Wright

Senior Vice President, Brand and Media

ANA

Your Venue


Omni La Costa Resort & Spa | 2100 Costa Del Mar Road, Carlsbad, CA 92009


For those registered to attend the conference in person, the ANA has negotiated a special room rate of $330 per night at the host venue, Omni La Costa Resort & Spa, within easy reach of beaches and popular tourist attractions.

The cut-off date to obtain this discounted rate is Friday, April 4, 2025, after which prevailing rates apply.

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.

Make your room reservation

Event App and Virtual Experience


AI-Powered Networking App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

Virtual Event Platform

Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Conference Pricing


In-person attendees receive:
  • Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
  • Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
  • A discounted rate at the host venue, Omni La Costa Resort & Spa, within easy reach of beaches and popular tourist attractions.

Virtual attendees receive:
  • Access to select hybrid session content, including select keynote and breakout sessions.
  • Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
  Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
In-Person Registration $0 $1,499 $1,699 $1,799 $1,999
Virtual Registration $0 $1,299 $1,499 $1,599 $1,799

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the conference
Be in the know with the latest ANA content

Thank you for registering for the 2025 ANA Advertising Financial Management Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Cancellation Policy and Notes

  • A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
  • Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • Hotel room cancellations and changes must be made directly with the hotel.
  • Miscellaneous:
    • The conference agenda is subject to change.
    • Pricing is subject to change.
    • A portion of your guest room rate will be used to offset conference costs.
    • ANA accepts no responsibility for the loss of, or damage to, personal property.

If you have any issues while registering, please contact registration@ana.net.

Conference Sponsors

Presenting Sponsor

The 2024 ANA Advertising Financial Management in Two Minutes

Relive the best of last year's conference in this brief overview. Highlighted speakers include:

  • Stacie Boney, President, Hanson Dodge
  • Jason Kint, CEO, Digital Content Next
  • Jose Gonzalo Bisquerra Mora, VP Procurement for Americas and Global Marketing, Sales and Tech, Haleon
  • Andrew Robertson, President and CEO, BBDO Worldwide
  • Joakim “Kim” Wijkstrom, SVP, Chief Marketing Officer, Vanda Pharmaceuticals