Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro | School of Marketing | ANA

Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro

Seats are limited and confirmation of attendance will be required in advance of the session.

Welcome to the first five-generation workplace. A workplace where no two generations write in the same style. Where 30% of your team members learned English as their second language. Where even the platform of choice – phone/email/texting/Zoom/Slack – is different for everyone. Where senior management demands “proper” English…whatever that is. How do you make sure your writing is clear and correct for everyone?

We’ll give you the tools, the tips and the techniques to sharpen your writing. If you’re using an AI co-pilot, we’ll also give you some prompt exercises as well. This Micro-Workshop is a boot camp to deliver maximum benefit in a minimum amount of time. How much value can you get? As much as you’re willing to work. If you choose to participate, there is a small amount (no more than ten minutes) of preparation you need to do beforehand. You’ll see the results in all of your writing. Immediately.

Target Audience
As the new rules of messaging continue to evolve and new writing software becomes available, everyone in your marketing group — from the actual writers to your marketers, strategists, and senior management — needs to understand how to speak to each of your stakeholders in the best possible way.

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • Opening (5min)
  • Step 1: Audience, Message, Meaning (15min)
  • Step 2: Edit & Save (15min)
  • Step 3: Review, Open & Polish (15min)
  • Summary & Activation (5min)



when

Start: Wednesday, February 19, 2025 at 2:00pm

End: Wednesday, February 19, 2025 at 3:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $99 Nonmember $199

Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)