Clean Rooms 101 by Media Rating Council

Clean Rooms are a hot topic of discussion today, and it’s not about making your bed.  In today’s environment customer and audience data sets are subject to privacy requirements which require new privacy-protected types of data exchanges called clean-rooms — an advertiser can still get what they need, mostly, but sometimes needs to make adjustments in process and data expectations to adhere to this structure.  Ron Pinelli and George Ivie from MRC will provide background on types of clean room structures, what you need to know about these structures and how advertisers should navigate these to get what they need.

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