How Allstate Uses Tactile Printing to Lift Direct Mail Response

The use of Tactile printing is becoming more and more common in direct marketing. It uses technologies that can print raised images, text, or patterns to give a tactile quality to a substrate. Tactile marketing can provide a strong connection between a marketable content strategy and the consumer’s need to physically interact with the brand. Utilizing print techniques such as Tactile that enhance the traditional benefits of a physical mail piece could in turn drive higher response rates.

Allstate will share the test it performed that confirms that enhancing their Direct Mail creative solutions via Tactile designs, makes their brand more recognizable, better resonates with the consumer which in turn creates lift in results.

Takeaways:

• What is Tactile Printing and why use it in direct mail marketing
• Tactile Printing for Direct Mail – Test Scenario and Results Review

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