Sales & Marketing Integration Through Personalization and Harnessing Data

Tiffany Grinstead, Vice President, Personal Lines Marketing at Nationwide will discuss technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time. How to build coalitions within the company to identify and connect data not normally used in sales or marketing to drive outcomes with B2B buyers for retention and growth goals, as well as how to use data to drive better outcomes with current and future customers will also be discussed.