Driving Data for Growth: ANA’s 3rd Annual Data Conference Atlanta (In-Person Only)

As AI continues to advance, the importance of data privacy, the evolving dynamics of zero, first, second (e.g. clean rooms), and third-party value has never been more critical for data analysts and marketers. In collaboration, data practitioners and marketers must harness data to drive business growth. Mastering data-driven CRM, loyalty programs, and measurement methodologies, along with embracing new technologies, is essential for fostering data for good, and data for growth. Join experts from top consumer brands to explore how organizations within the advertising, marketing, and data analytics sectors are implementing cutting-edge data strategies in areas such as attribution, visualization, predictive analytics, and tech stack development, especially in the context of data compliance and data governance. We are at a pivotal moment of responsible data management transformation. Connect with fellow professionals in Atlanta at the Georgia Aquarium to effectively navigate the complexities of data intelligence.