The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

This event is over.

As various technical and policy limitations further restrict the ability for digital marketing to have cross-channel, high-resolution identity solutions, the subsequent loss in efficiency must be counterbalanced by a gain in effectiveness – specifically, creative effectiveness. This discussion will focus on the various ways to plan, experiment, and effectively measure the impact of ads creative on digital platforms to drive greater value for your organization.