Speaker:
Scott Cunningham,is Principal Investigator and Author of "From Chaos to Clarity: $10.8 Billion in Fraud Savings and the Road Ahead", ANA Programmatic Transparency Faculty Instructor, Founder of the IAB Tech Lab, and Owner of Cunningham.Tech Consulting.
From Chaos to Clarity: $10.8 Billion in Fraud Savings and the Road Ahead
This session, featuring industry expert Scott Cunningham, will delve into the significant strides made in combating ad fraud, highlighting key milestones from 2015 to 2024. Learn about the collaboration between major organizations like IAB Tech Lab, TAG, ANA and 4A's, which have led to remarkable reductions in invalid traffic (IVT) and substantial financial savings. We'll explore methodologies, the importance of supply chain measurement, and discuss the next steps for continued industry vigilance, transparency, and adoption of advanced technical tools. Don't miss this opportunity to understand the evolving landscape of programmatic advertising and the fight against fraud.
when
Start: Thursday, January 23, 2025 at 3:00pm
End: Thursday, January 23, 2025 at 3:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||