The State of Marketing Analytics – A Roundtable Discussion

Over the last ten years, both the scope and depth of marketing analytics have grown rapidly in many organizations. However, as a function, marketing analytics still struggles to prove its value; Gartner points out that marketing analytics still informs only 53% of marketing decisions. In an era where economic downturns loom and financial allocations undergo rigorous assessments, teams are under pressure to demonstrate tangible value.

Join us on September 20th at 1:00 PM ET as MarketBridge Chief Analytics Officer Andy Hasselwander leads a panel discussion with Raj Chavali, VP, Marketing Strategy & Analytics at McAfee, Rick Larkin, VP of Marketing Analytics at SiriusXM, and Lyndsey Stanfill, Associate Vice President, Marketing Data Science at Humana covering marketing analytics teams’ biggest challenges—and opportunities—in 2023.

Listen in to hear:

• Best practices in building marketing performance data lakes

• Upskilling teams with modern data science tools

• Maintaining an audience-first posture

• Weaving media mix modeling and multi-touch attribution into core marketing operations

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