Joint AFM & Agency Relations Committee Meeting
when
Start: Tuesday, March 4, 2025 at 11:00am
End: Tuesday, March 4, 2025 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)
II.MICROSOFT: AN OVERVIEW OF THE AGENCY & FINANCIAL MANAGEMENT TEAM (11:10-11:45a.m. ET)
Michelle Sutter leads Microsoft’s Agency & Financial Management team to ensure strong business partnerships across their media and creative agency portfolio. Here, Michelle will give us an organizational overview of the team, from its headcount to its responsibilities and engagements with other departments to create seamless client-agency relationships. From Michelle’s perspective, learn:
- How to structure your agency management team to best monitor the entire agency roster
- What roles and responsibilities should be central to your agency management team
- How to build partnerships with internal and external stakeholders
Speaker:
Michelle Sutter, Director, Agency & Financial Management – Microsoft
III.CARMAX: AGENCY RELATIONS, FROM THE MARKETING OPERATIONS PERSPECTIVE (11:45a.m. – 12:20p.m. ET)
The best client-agency partnerships feature deeply integrated partners with seamless access to shared resources and clear alignment on goals. At CarMax, Chloe Bos and her team in marketing operations are responsible for this integration process. From access to internal resources to periodic evaluations, Chloe ensures an efficient utilization of all partners in the agency roster. In addition, she also guides collaborative work between agencies. Learn more about:
- How to include marketing operations in your agency integration strategy
- Where to begin with integration when onboarding a new agency partner
- How marketing operations can support the end-to-end client-agency relationship
Speaker:
Chloe Bos, Senior Manager, Marketing Operations, Agency Services – CarMax
IV: BREAK (12:20 – 12:25p.m. ET)
V. L’OREAL: ECO CONTENT PRODUCTION FOR CREATIVE AGENCIES AND PRODUCTION PARTNERS (12:25-1:00p.m ET)
As part of their 360-degree digital sustainability strategy, L’Oreal has partnered with AdGreen to record production-related carbon emissions. Evelyn Li, marketing sourcing director at L’Oreal, has worked closely with AdGreen over the carbon emissions measurement period to determine areas for sustainable improvement in L’Oreal’s marketing ecosystem. Here you will learn:
- L'Oreal's content decarbonization journey
- AdGreen rollout with agencies
- Carbon emission data sharing and action plans
Speaker:
Evelyn Li, Marketing Sourcing Director – L’Oreal
Webinar information, if available, will be provided to registrants only.