NBCU Presents: Influencer Marketing- Navigating Media Trends & Consumer Connections (In-Person Only)

OPENING REMARKS & MEMBER INTRODUCTIONS

MIRALAX: CLOSING THE GUT GAP WITH INFLUENCERS

In this session, learn how MiraLAX turned the taboo topic of gut health into a transformative marketing movement with its groundbreaking "Gut Gap" campaign. Following a successful celebrity launch featuring the stars of Broad City, MiraLAX engaged influencers to sustain the conversation around gut wellness and constipation. This session dives into how influencers extended the campaign’s reach, destigmatized the topic, and turned an uncomfortable conversation into a meaningful dialogue. Discover the strategies behind leveraging authentic voices to drive awareness, foster community, and create impactful health messaging.

Danielle Goonan

Senior Director, Strategic Communications, Brand PR, Social & Influencer Bayer

SWEET SUCCESS: OREO AND CHIPS AHOY!’S TALENT PARTNERSHIPS

In this session, learn about OREO’s collaboration with music sensation Post Malone and Chips Ahoy!'s partnership with this hilarious Keke Palmer. The Mondelez marketing team will give you a behind-the-scenes look at these innovative campaigns, exploring how the iconic brands leveraged star power to amplify their messages and engage key audiences. From the creative strategy to the execution, hear how aligning with the right talent elevated these campaigns and delivered on campaign KPIs.

Nicole Fischer

Senior Brand Manager OREO

NEXT-GEN ENGAGEMENT: VERIZON’S CREATOR MARKETING

Join Verizon’s Head of Creator Strategy and hear how the brand partners with influencers and content creators to build awareness. Attendees will gain insights into Verizon’s strategies for identifying the right creators, building meaningful collaborations, selecting optimal platforms, and partnering with their agencies to maximize campaign impact. Whether you’re new to creator marketing or looking to hone your approach, this session will provide actionable takeaways. 

Lina Renzina

Head of Creator Strategy Verizon

GAME-CHANGING MARKETING MOMENTS

Join NBCU for an inside look at how they’re tapping into sports moments and major sporting events with content, creators, and campaigns that resonate with audiences worldwide.  

TBA

NBCU

HOW TO MAXIMIZE PAID MEDIA IN INFLUENCER MARKETING

In this session, gain a better understanding of how marketers can make the most of their influencer marketing including leveraging creator partnerships in programmatic advertising, CTV, digital out-of-home, retail media, livestream, and other channels. By taking these partnerships outside the confines of sponsored posts and social media, learn how to optimize your influencer collaborations as the creator economy expands into the larger marketing ecosystem. 

Minda Smiley

Senior Analyst, Social Media EMARKETER

SESSION 6

CLOSING REMARKS