The Future of TV Measurement: Transitioning to a Multi-Currency TV Market

The TV market is rapidly changing due to a number of factors from the streaming wars to evolving distribution channels, consumer viewing preferences, new data sets, and monetization approaches. TV measurement and currency have also evolved, but at a slower pace, and the industry is in a moment of transition where the future of TV currency is yet to be determined.

The multi-currency transition is not being driven by one organization, one company, or a single initiative; therefore, the ANA, 4A’s, CIMM and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, Mike Dean, Managing Director, Telecommunications, Media & Entertainment and Dr Behice Ilhan, Director of Cultural Strategy, Ethos at Deloitte Consulting will provide a comprehensive overview of the study, outlining the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.

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