Conference Session Videos
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Conference Session Videos April 29, 2019In this video, Mastercard described the visual and audio components of its rebranding effort.
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Seven Tips for Organizational Transformation
Conference Session Videos April 29, 2019In this session, MediaLink offered guidance to those responsible for organizational transformation.
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Current Practices in Media Agency Compensation
Conference Session Videos April 28, 2019In this video, researchers shared the results of a recent study of media agency compensation.
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The Future of Marketing and Advertising
Conference Session Videos April 28, 2019In this video, GroupM’s Brian Wieser offered insights about what marketers can learn from other disciplines such as procurement.
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The Power of Television Audience Targeting
Conference Session Videos April 28, 2019In this video, WarnerMedia shed light on the audience-targeting capabilities of television.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Conference Session Videos April 26, 2019In this video, learn how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.
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Getting Executive Buy-In on Email Best Practices
Conference Session Videos April 26, 2019In this video, learn about strategies to navigate difficult conversations with senior leadership when it comes to employing email best practices.
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Key Data Privacy Challenges for Email and Digital Marketing
Conference Session Videos April 26, 2019In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.
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2019 ANA Email Evolution Conference — Opening Remarks
Conference Session Videos April 25, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Email Evolution Conference.
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Email Marketing: Design Trends and Best Practices
Conference Session Videos April 25, 2019In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Session Videos April 25, 2019In this video, find out how Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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How and Why IHOP Became IHOb
Conference Session Videos April 12, 2019In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.
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The Current State of Marketing According to Gary V.
Conference Session Videos April 12, 2019In this video, Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.
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2019 ANA Media Conference — Opening Remarks
Conference Session Videos April 11, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Media Conference.
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Implementing a New Media Supply Chain
Conference Session Videos April 11, 2019In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.
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Mars Inc.’s Mission to Media Transformation
Conference Session Videos April 11, 2019In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
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Media Trends to Keep an Eye on in 2019
Conference Session Videos April 11, 2019In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them. In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.
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Trends for Marketers to Watch
Conference Session Videos April 11, 2019In this video, LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.
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Data-Driven Television
Conference Session Videos April 10, 2019In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.
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Voice Technology for Marketers
Conference Session Videos April 10, 2019In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.
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