Conference Session Videos
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2019 ANA Advertising Law & Public Policy Conference — Opening Remarks
Conference Session Videos March 19, 2019ANA Chief Executive Officer Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Law & Public Policy Conference.
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Advertising in the Washington Labyrinth
Conference Session Videos March 19, 2019In this video, ANA's Dan Jaffe provided an update on important advertising and marketing legislative, regulatory, and legal issues.
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Establishing Trust in Influencers and Third Parties
Conference Session Videos March 19, 2019In this video, a panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.
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Global Advertising in a Turbulent Marketplace
Conference Session Videos March 19, 2019In this video, members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Conference Session Videos March 19, 2019In this video, a panel discussed trends at NAD, the impact of recent changes to ASRC procedures, proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.
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Bank of America’s In-House Agency Experiments with Agile
Conference Session Videos March 15, 2019In this video, learn how Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.
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Chobani: Building an In-House Agency from Scratch
Conference Session Videos March 15, 2019In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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Hatching Creative at Cisco
Conference Session Videos March 15, 2019In this video, hear about how Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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Risk Management for In-House Agencies
Conference Session Videos March 15, 2019In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Conference Session Videos March 14, 2019In this video, panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Be More Wonderful
Conference Session Videos March 14, 2019With a little courage and just a few key rules, any brand can build a wonderful in-house agency worthy of admiration and jealous sniping.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Session Videos March 14, 2019In this video, Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Conference Session Videos March 14, 2019In this video, Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Conference Session Videos March 14, 2019In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Conference Session Videos March 14, 2019In this video, Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.
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The Continued Rise of the In-House Agency
Conference Session Videos March 14, 2019In this video, learn about a new ANA study that concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Conference Session Videos March 14, 2019In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.
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Paving the Path to In-House Success
Conference Session Videos March 13, 2019In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Session Videos March 13, 2019In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Taking In-House Virtual: Talent Versus Location
Conference Session Videos March 13, 2019In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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