Conference Session Videos
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How Verizon’s In-House Agency Quickly Found Success
Conference Session Videos March 14, 2019In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Conference Session Videos March 14, 2019In this video, Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.
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The Continued Rise of the In-House Agency
Conference Session Videos March 14, 2019In this video, learn about a new ANA study that concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Conference Session Videos March 14, 2019In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.
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Paving the Path to In-House Success
Conference Session Videos March 13, 2019In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Session Videos March 13, 2019In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Taking In-House Virtual: Talent Versus Location
Conference Session Videos March 13, 2019In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Session Videos March 1, 2019In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
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Revitalizing the Mortgage Industry
Conference Session Videos March 1, 2019In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
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Shopping for Cannabis with MedMen
Conference Session Videos March 1, 2019Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
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2019 Brand Masters Conference — Opening Remarks
Conference Session Videos February 28, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Brand Masters Conference.
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Opening Remarks — Effie Worldwide, Inc.
Conference Session Videos February 28, 2019Effie Worldwide, Inc. President and CEO Traci Alford discussed marketing effectiveness and the Effie career cycle.
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Operating Principles from Kraft-Heinz
Conference Session Videos February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. In this video, learn about this approach, known as “The KHC Way.”
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Three Principles for a Successful Agency Relationship from Prudential
Conference Session Videos February 28, 2019In this video, learn about the three guiding principles that have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Conference Session Videos February 28, 2019In this video, learn how Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Conference Session Videos February 28, 2019In this video, learn how Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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Oreo: A Cookie with Cultural Cred
Conference Session Videos February 27, 2019In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Think Small to Grow Big: How to Innovate in Big Companies
Conference Session Videos February 27, 2019Hear how Turner has applied a start-up mentality to grow several new business units within the sales organization, ranging from brand studios to social agencies, to precision targeting in television.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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