Conference Session Videos

Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Conference Session Videos May 31, 2019
In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Conference Session Videos May 31, 2019
The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Conference Session Videos May 31, 2019
In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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Sales Enablement Success
Conference Session Videos May 31, 2019
In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.
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Why Marketing Needs Disruption
Conference Session Videos May 31, 2019
In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.
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Adapting B2B Creativity in a Digital World
Conference Session Videos May 30, 2019
In this video, learn why instead of trying to be creative, brands need to create ideas with value.
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Creating Brand Preference in a Seemingly Mundane Category
Conference Session Videos May 30, 2019
In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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Driving Growth Through a Balance of Brand and Demand
Conference Session Videos May 30, 2019
In this video, LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Session Videos May 30, 2019
In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.
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Mastering B2B Marketing in a Digital Age
Conference Session Videos May 30, 2019
In this video, Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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Networks and Narratives: Authentic Storytelling in the Digital Age
Conference Session Videos May 30, 2019
In this video, learn how well-crafted stories can influence networks, and how business marketers drive growth by putting this concept into action.
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2019 ANA Masters of B2B Marketing Conference — Opening Remarks
Conference Session Videos May 29, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Masters of B2B Marketing Conference.
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5G and Its Anticipated Effects
Conference Session Videos May 29, 2019
The hype that surrounds 5G is real. In this video, AT&T Business CMO Mo Katibeh shared what marketers can expect from this emerging technology.
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Gary Vee on B2B
Conference Session Videos May 29, 2019
In this video, Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.
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Hiscox Thinks Big When Targeting Small Businesses
Conference Session Videos May 29, 2019
In this video, learn how Hiscox appealed to small businesses with its “Encourage Courage” and “I’mpossible” campaigns.
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Turning Purpose into Action with Experience Management
Conference Session Videos May 29, 2019
In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.
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Futures Forward Studio: How AI-Enabled Technology Transforms the Personalization of Retail
Conference Session Videos May 17, 2019
In this video, Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.
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How Fisher Nuts Became a Category Leader
Conference Session Videos May 17, 2019
In this video, Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.
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Reigniting Miller Lite
Conference Session Videos May 17, 2019
In this video, Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.
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Reinventing the Marketing Playbook
Conference Session Videos May 17, 2019
In this video, Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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