Conference Session Videos
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Brand Experiences that Spark Engagement
Conference Session Videos July 26, 2019In this video, Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.
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Paving the Path to Digital In-House Success
Conference Session Videos July 26, 2019In this video, Bayer broke down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-house success.
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2019 Digital & Social Media Conference — Opening Remarks
Conference Session Videos July 25, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Digital & Social Media Conference.
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Blockchains in the New Era of Privacy
Conference Session Videos July 25, 2019In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.
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Domino’s: From Bad Pizza to Machine Learning
Conference Session Videos July 25, 2019In this video, Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.
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How AI Is Transforming Advertising and What You Should Do About It
Conference Session Videos July 25, 2019Learn how B2C marketers can cut through the hype of AI’s role and value in advertising and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Session Videos July 25, 2019In this video, Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.
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Remaining Relevant in Transformative Times
Conference Session Videos July 25, 2019In this video, Rishad Tobaccowalla, chief growth officer at Publicis Group, shared his thoughts on how brands must continue to evolve to maintain relevancy.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Session Videos July 25, 2019In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.
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Fraud in Digital Advertising
Conference Session Videos July 24, 2019In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
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How Inventive Experiences Power New Balance’s Success
Conference Session Videos July 24, 2019In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
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The Power of Podcasting
Conference Session Videos July 24, 2019In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
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Influencer Marketing Tips
Conference Session Videos June 11, 2019In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
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Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Conference Session Videos May 31, 2019In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Conference Session Videos May 31, 2019The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Conference Session Videos May 31, 2019In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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Sales Enablement Success
Conference Session Videos May 31, 2019In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.
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Why Marketing Needs Disruption
Conference Session Videos May 31, 2019In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.
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Adapting B2B Creativity in a Digital World
Conference Session Videos May 30, 2019In this video, learn why instead of trying to be creative, brands need to create ideas with value.
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Creating Brand Preference in a Seemingly Mundane Category
Conference Session Videos May 30, 2019In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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