Conference Session Videos
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Session Videos March 1, 2019In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
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Revitalizing the Mortgage Industry
Conference Session Videos March 1, 2019In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
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Shopping for Cannabis with MedMen
Conference Session Videos March 1, 2019Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
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2019 Brand Masters Conference — Opening Remarks
Conference Session Videos February 28, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Brand Masters Conference.
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Opening Remarks — Effie Worldwide, Inc.
Conference Session Videos February 28, 2019Effie Worldwide, Inc. President and CEO Traci Alford discussed marketing effectiveness and the Effie career cycle.
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Operating Principles from Kraft-Heinz
Conference Session Videos February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. In this video, learn about this approach, known as “The KHC Way.”
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Three Principles for a Successful Agency Relationship from Prudential
Conference Session Videos February 28, 2019In this video, learn about the three guiding principles that have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Conference Session Videos February 28, 2019In this video, learn how Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Conference Session Videos February 28, 2019In this video, learn how Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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Oreo: A Cookie with Cultural Cred
Conference Session Videos February 27, 2019In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Think Small to Grow Big: How to Innovate in Big Companies
Conference Session Videos February 27, 2019Hear how Turner has applied a start-up mentality to grow several new business units within the sales organization, ranging from brand studios to social agencies, to precision targeting in television.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Using Sustainer Attribution to Drive Future Growth
Conference Session Videos February 15, 2019In this video, The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Session Videos February 15, 2019In this video, Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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2019 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 14, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA DC Nonprofit Conference.
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Does Brand Awareness Affect Online Fundraising?
Conference Session Videos February 14, 2019In this video, learn how M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Session Videos February 14, 2019In this video, leaders in nonprofit marketing shared creative ideas to spark inspiration.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Session Videos February 14, 2019Committing to long-term growth plans can be challenging. In this video, two nonprofits shared how and why they’ve committed to staying the course.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Session Videos February 14, 2019In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.
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