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Conference Session Videos

2019 ANA Brand Activation Marketing Conference — Opening Remarks
Conference Session Videos May 16, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.
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How HP Captures Gamers’ Hearts and Minds
Conference Session Videos May 16, 2019
In this video, HP shared insights into how it leveraged the gaming community to create brand advocates while avoiding the pitfalls of traditional activations.
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How L.L. Bean Delivered Proof on Brand Promise
Conference Session Videos May 16, 2019
In this video, learn how, as part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.
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How the Cannabis Industry Is Driving Grassroots Marketing
Conference Session Videos May 16, 2019
In this video, Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.
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The Barbie Evolution
Conference Session Videos May 16, 2019
In this video, learn how Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.
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Living Out a Brand Purpose
Conference Session Videos May 15, 2019
In this video, Sallie Mae advised organizations on how to identify their brand purpose and then evoke it with their marketing.
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Staging Successful PR Promotions: Eight Tips from WestJet
Conference Session Videos May 15, 2019
In this video, the airline WestJet shared lessons learned through its numerous PR promotions.
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The Carvana Approach: Customer Experience and Brand Activations
Conference Session Videos May 15, 2019
In this video, Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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Diversifying the Supplier Ecosystem
Conference Session Videos May 1, 2019
In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Fraud in Digital Advertising
Conference Session Videos May 1, 2019
In this video, learn about the results of a study to measure bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Conference Session Videos May 1, 2019
In this video, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.
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The Rise of the Internal Agency at Revlon
Conference Session Videos May 1, 2019
In this video, learn how Revlon underwent a year-long process to build an internal agency from scratch after creating a Digital Center of Excellence.
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An Optimized Approach to Implementing Production Trends
Conference Session Videos April 30, 2019
In this video, learn how Constellation Brands streamlined its production workflow to maximize the relationships between its procurement and marketing divisions and with its agency partners.
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How Boeing Optimizes Its In-House Creative Investment
Conference Session Videos April 30, 2019
In this video, learn how Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.
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The Basics of Navigating the Explosive Media Universe
Conference Session Videos April 30, 2019
In this video, Active International explored ways brands can successfully navigate the increasingly fragmented media landscape.
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The Disruption of Direct-to-Consumer Brands
Conference Session Videos April 30, 2019
In this video, Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
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2019 ANA Advertising Financial Management Conference — Opening Remarks
Conference Session Videos April 29, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Financial Management Conference.
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2019 Industry Trends from Industry Experts
Conference Session Videos April 29, 2019
In this video, two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Conference Session Videos April 29, 2019
In this video, Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.
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It Was the Best of Times, It Was the Worst of Times
Conference Session Videos April 29, 2019
It can be difficult to talk business with your agency, while also maximizing the value for your organization. Carl Johnson, founding partner and chairman of Anomaly, provided an alternative point of view for creating a partnership between agency and brand.
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