Conference Session Videos
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Building an In-House Marketing Technology Stack
Conference Session Videos September 10, 2019In this video, learn how direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
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How Coke Is Connecting Digitally with Its Offline Consumers
Conference Session Videos September 10, 2019In this video, Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
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How Google and Discover Financial Services Measure for Growth
Conference Session Videos September 10, 2019In this video, learn how Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
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The MRC Cross Media Standard — Completed, Now Moving to Implement
Conference Session Videos September 10, 2019In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
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Four Tips for Testing and Measuring Digital Advertising
Conference Session Videos September 9, 2019In this video, TechStyle advised marketers on how to empirically optimize their digital advertising.
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How Addressable TV Is Driving Business Outcomes for Brands Today
Conference Session Videos September 9, 2019In this video, learn why TV is no longer exclusively a broadcast medium thanks to addressable TV.
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How to Reach New Waves of Consumers
Conference Session Videos September 9, 2019Hulu’s Head of Ad Sales Research, Asaf Davidov, took a dive into the consumer’s digital path and explored their attitudes and behaviors around ad experiences, formats, and brand messaging.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Session Videos September 9, 2019In this video, learn how marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
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Attribution Techniques for Fundraising
Conference Session Videos August 28, 2019In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
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How to Get Sustainers Committed for the Long Haul
Conference Session Videos August 28, 2019In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.
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Organizational Transformation: A Nonprofit Case Study
Conference Session Videos August 28, 2019In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.
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United Way 132 Years Young...and Counting
Conference Session Videos August 28, 2019In this video, United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.
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2019 ANA Chicago Nonprofit Conference — Opening Remarks
Conference Session Videos August 27, 2019In this video, Bill Tucker, ANA Group Executive Vice President, delivered the opening remarks of the 2019 ANA Chicago Nonprofit Conference.
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Bolster Your Planned Gift-Giving
Conference Session Videos August 27, 2019In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.
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How Charities Work with Brands to Raise Funds and Awareness
Conference Session Videos August 27, 2019In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.
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Meeting the Next Generation Where They Are
Conference Session Videos August 27, 2019In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.
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How Great Culture Benefits Fundraising
Conference Session Videos August 26, 2019In this video, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.
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Lead from the Heart to Unleash Your Team’s Potential
Conference Session Videos August 26, 2019In this video, the presenters reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.
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The Journey to Leadership
Conference Session Videos August 26, 2019In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.
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ANA Privacy Update
Conference Session Videos July 26, 2019Privacy and data security are currently ANA’s number one government relations issue. In this video, get an update on the status of this issue and projection of likely further developments.
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