Conference Session Videos

Fraud in Digital Advertising
Conference Session Videos July 24, 2019
In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
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How Inventive Experiences Power New Balance’s Success
Conference Session Videos July 24, 2019
In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
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The Power of Podcasting
Conference Session Videos July 24, 2019
In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
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Influencer Marketing Tips
Conference Session Videos June 11, 2019
In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
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Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Conference Session Videos May 31, 2019
In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Conference Session Videos May 31, 2019
The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Conference Session Videos May 31, 2019
In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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Sales Enablement Success
Conference Session Videos May 31, 2019
In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.
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Why Marketing Needs Disruption
Conference Session Videos May 31, 2019
In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.
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Adapting B2B Creativity in a Digital World
Conference Session Videos May 30, 2019
In this video, learn why instead of trying to be creative, brands need to create ideas with value.
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Creating Brand Preference in a Seemingly Mundane Category
Conference Session Videos May 30, 2019
In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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Driving Growth Through a Balance of Brand and Demand
Conference Session Videos May 30, 2019
In this video, LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Session Videos May 30, 2019
In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.
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Mastering B2B Marketing in a Digital Age
Conference Session Videos May 30, 2019
In this video, Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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Networks and Narratives: Authentic Storytelling in the Digital Age
Conference Session Videos May 30, 2019
In this video, learn how well-crafted stories can influence networks, and how business marketers drive growth by putting this concept into action.
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2019 ANA Masters of B2B Marketing Conference — Opening Remarks
Conference Session Videos May 29, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Masters of B2B Marketing Conference.
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5G and Its Anticipated Effects
Conference Session Videos May 29, 2019
The hype that surrounds 5G is real. In this video, AT&T Business CMO Mo Katibeh shared what marketers can expect from this emerging technology.
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Gary Vee on B2B
Conference Session Videos May 29, 2019
In this video, Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.
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Hiscox Thinks Big When Targeting Small Businesses
Conference Session Videos May 29, 2019
In this video, learn how Hiscox appealed to small businesses with its “Encourage Courage” and “I’mpossible” campaigns.
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Turning Purpose into Action with Experience Management
Conference Session Videos May 29, 2019
In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.
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