Conference Session Videos
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Key Data Privacy Challenges for Email and Digital Marketing
Conference Session Videos April 26, 2019In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.
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2019 ANA Email Evolution Conference — Opening Remarks
Conference Session Videos April 25, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Email Evolution Conference.
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Email Marketing: Design Trends and Best Practices
Conference Session Videos April 25, 2019In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Session Videos April 25, 2019In this video, find out how Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.
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How and Why IHOP Became IHOb
Conference Session Videos April 12, 2019In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.
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The Current State of Marketing According to Gary V.
Conference Session Videos April 12, 2019In this video, Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.
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2019 ANA Media Conference — Opening Remarks
Conference Session Videos April 11, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Media Conference.
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Implementing a New Media Supply Chain
Conference Session Videos April 11, 2019In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.
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Mars Inc.’s Mission to Media Transformation
Conference Session Videos April 11, 2019In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
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Media Trends to Keep an Eye on in 2019
Conference Session Videos April 11, 2019In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them. In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.
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Trends for Marketers to Watch
Conference Session Videos April 11, 2019In this video, LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.
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Data-Driven Television
Conference Session Videos April 10, 2019In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.
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Voice Technology for Marketers
Conference Session Videos April 10, 2019In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Session Videos March 20, 2019In this video, get an overview of how AI is being utilized in the advertising industry and learn about various issues to consider when adopting these practices.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Session Videos March 20, 2019In this video, leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.
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How the Federal Trade Commission Regulates Deceptive Advertising
Conference Session Videos March 20, 2019In this video, Joseph Simons, chairman of the Federal Trade Commission, discussed how the FTC will be more aggressive in pursuing actions against deceptive advertising by national marketers.
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Keynote Address: Businesses, State AGs, and Regulation
Conference Session Videos March 20, 2019In this video, Utah’s attorney general shared thoughts on the proper approach to regulation and the role that it offered to state AGs.
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Measuring Progress on Measurement
Conference Session Videos March 20, 2019In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.
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Negotiating Contracts with Agencies
Conference Session Videos March 20, 2019In this video, explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Session Videos March 20, 2019The current U.S. consumer privacy model includes narrow laws and self-regulatory codes. In this video, learn about a new paradigm that standardizes the issue at the federal level and may be better suited for consumers, brands, and the economy.
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