Conference Session Videos
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Marketers, Technology, and a Changing Business Landscape
Conference Session Videos March 3, 2020In this video, IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.
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Taking Back Control of Consumer Data
Conference Session Videos March 3, 2020In this video, learn how marketers can take back control of consumer data and use it more effectively.
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The Union of SiriusXM and Pandora
Conference Session Videos March 3, 2020In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Session Videos March 2, 2020In this video, Dr. Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, discussed how marketers can respond to regulatory changes by continuing to deliver customer-centric marketing using technology available today, while remaining privacy compliant.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Conference Session Videos March 2, 2020In this video, a panel of industry experts discussed the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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Keeping the Customer at the Center of Your Data Strategy
Conference Session Videos March 2, 2020In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.
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17 Tips for Nonprofits
Conference Session Videos February 21, 2020In this video, a panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.
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2020 Mark of Distinction
Conference Session Videos February 21, 2020In this video, get highlights from all 31 presentations and speeches at the 2020 ANA DC Nonprofit Conference along with the very best ideas from the conference in one fun, fast-paced, "best of" session.
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Brand Storytelling
Conference Session Videos February 21, 2020In this video, Kaiser Permanente described an approach to defining one’s brand and appealing to one’s tribes that capitalized on ideas borrowed from Storytelling: Branding in Practice and from the psychologist Carl Jung.
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Lessons from the ALS Ice Bucket Challenge
Conference Session Videos February 21, 2020In this video, a representative of the team behind the ALS Ice Bucket Challenge explained how the organization capitalized on social media to spread its message and shared other tips with fellow nonprofits.
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Ten Emails You Need to Send in 2020
Conference Session Videos February 21, 2020In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.
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2020 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 20, 2020ANA CEO Bob Liodice delivered the opening remarks of the 2020 ANA DC Nonprofit Conference.
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Beyond the Basics of Mid-Level Fundraising
Conference Session Videos February 20, 2020In this video, Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Conference Session Videos February 20, 2020In this video, speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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Health Equity — Why It Matters
Conference Session Videos February 20, 2020In this video, Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Session Videos February 20, 2020In this video, experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.
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Tips for Merging and Purging
Conference Session Videos February 20, 2020In this video, a panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.
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What Do All These Indices Tell Us?
Conference Session Videos February 20, 2020In this video, Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Session Videos February 19, 2020New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. In this video, learn about several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.
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How to Navigate the Complexities of Fundraising
Conference Session Videos February 19, 2020In this video, learn why nonprofits can still thrive if they adopt a new mindset even while fundraising is more challenging than ever.
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