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Conference Session Videos

Year in Review, Sweepstakes, Contests, Privacy, Digital, and Social Media
Conference Session Videos November 5, 2019
In this video, a master of the arts gave industry highlights of the year, and shared strategies/tactics and an insider’s look at how to deal with the key issues of the day.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Conference Session Videos November 4, 2019
This session covered important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media.
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Privacy for America: A Bold New Paradigm for a National Law
Conference Session Videos November 4, 2019
In this video, presenters discussed the changing expectations of consumers, businesses, and policymakers around data collection and use.
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Real-Time Marketing 101
Conference Session Videos November 4, 2019
In this video, a panel of law experts discussed the intersection of real-time marketing and social media.
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Regulated Industries: Alcohol
Conference Session Videos November 4, 2019
In this video, industry experts discussed regulations surrounding alcohol marketing.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Session Videos October 5, 2019
In this video, Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Conference Session Videos October 5, 2019
In this video, Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
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Reinventing the Marketing Playbook
Conference Session Videos October 5, 2019
In this video, Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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Chobani: Building an In-House Agency from Scratch
Conference Session Videos October 4, 2019
In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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Gary Vee on the Current State of Consumer Behavior
Conference Session Videos October 4, 2019
In this video, Gary Vaynerchuk, chairman of VaynerX, declared that the only way to achieve growth is to be relevant to consumers.
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How Humanizing a Brand Can Change the Game
Conference Session Videos October 4, 2019
In this video, learn how Anheuser-Busch, the largest brewer in the world, is changing everything with one mission: to place people at the center of everything it does.
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How to Let Go of Control
Conference Session Videos October 4, 2019
In this video, Dana Anderson, chief transformation officer at MediaLink, explored the benefits of letting go of control.
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How to Remain Relevant in Transformational Times
Conference Session Videos October 4, 2019
In this video, Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.
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Human Experiences Fuel Growth
Conference Session Videos October 4, 2019
In this video, hear about how Deloitte Digital created a framework to quantify and elevate the value of human experience.
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Rediscovering the Sports-Bar Experience
Conference Session Videos October 4, 2019
In this video, learn how Buffalo Wild Wings sought to eschew the tameness of a casual dining environment in favor of an ambiance that allowed patrons to “run wild with the herd.”
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State of Media 2020 and the Trends to Watch
Conference Session Videos October 4, 2019
In this video, The Hershey Co. addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.
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The Reinvention of Brand-Building
Conference Session Videos October 4, 2019
In this video, P&G shared how it has established agility as a key growth driver.
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Wow, No Cow: Bringing Oatly to the U.S.
Conference Session Videos October 4, 2019
In this video, learn how Swedish oatmilk brand Oatly has made a name for itself by bucking marketing norms and best practices and instead focusing on creating a personal connection with its customers.
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2019 ANA Masters of Marketing Week — Opening Remarks
Conference Session Videos October 3, 2019
ANA CEO Bob Liodice delivered the opening remarks at 2019 ANA Masters of Marketing Week.
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Ally Uses its Brand as a Weapon
Conference Session Videos October 3, 2019
In this video, Ally CMO Andrea Brimmer shared ways the brand stays relevant and disruptive.
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