Conference Session Videos

The Reinvention of Brand-Building
Conference Session Videos October 4, 2019
In this video, P&G shared how it has established agility as a key growth driver.
view
Wow, No Cow: Bringing Oatly to the U.S.
Conference Session Videos October 4, 2019
In this video, learn how Swedish oatmilk brand Oatly has made a name for itself by bucking marketing norms and best practices and instead focusing on creating a personal connection with its customers.
view
2019 ANA Masters of Marketing Week — Opening Remarks
Conference Session Videos October 3, 2019
ANA CEO Bob Liodice delivered the opening remarks at 2019 ANA Masters of Marketing Week.
view
Ally Uses its Brand as a Weapon
Conference Session Videos October 3, 2019
In this video, Ally CMO Andrea Brimmer shared ways the brand stays relevant and disruptive.
view
The Reawakening of Chipotle
Conference Session Videos October 3, 2019
In this video, learn how Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”
view
Thinking Small Isn’t Small at All
Conference Session Videos October 3, 2019
In this video, learn how Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.
view
Turning Purpose into Action with Experience Management
Conference Session Videos October 3, 2019
In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.
view
What’s New at Disney?
Conference Session Videos October 3, 2019
In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.
view
McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Conference Session Videos September 11, 2019
In this video, Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.
view
2019 Data & Measurement Conference — Opening Remarks
Conference Session Videos September 10, 2019
ANA CEO Bob Liodice and Bill Tucker, Group Executive Vice President at ANA, delivered the opening remarks of the 2019 Data & Measurement Conference.
view
ANA Privacy Update
Conference Session Videos September 10, 2019
Privacy and data security are currently ANA’s number one government relations issue. In this video, ANA provided an update on the status of these issues and projection of likely further developments.
view
Building an In-House Marketing Technology Stack
Conference Session Videos September 10, 2019
In this video, learn how direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
view
How Coke Is Connecting Digitally with Its Offline Consumers
Conference Session Videos September 10, 2019
In this video, Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
view
How Google and Discover Financial Services Measure for Growth
Conference Session Videos September 10, 2019
In this video, learn how Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
view
The MRC Cross Media Standard — Completed, Now Moving to Implement
Conference Session Videos September 10, 2019
In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
view
Four Tips for Testing and Measuring Digital Advertising
Conference Session Videos September 9, 2019
In this video, TechStyle advised marketers on how to empirically optimize their digital advertising.
view
How Addressable TV Is Driving Business Outcomes for Brands Today
Conference Session Videos September 9, 2019
In this video, learn why TV is no longer exclusively a broadcast medium thanks to addressable TV.
view
How to Reach New Waves of Consumers
Conference Session Videos September 9, 2019
Hulu’s Head of Ad Sales Research, Asaf Davidov, took a dive into the consumer’s digital path and explored their attitudes and behaviors around ad experiences, formats, and brand messaging.
view
Use Unified Measurement to Stop Guessing and Get Growing
Conference Session Videos September 9, 2019
In this video, learn how marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
view
Attribution Techniques for Fundraising
Conference Session Videos August 28, 2019
In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
view