Conference Session Videos
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BioPharma Company: Working with Your In-House Agency
Conference Session Videos July 15, 2020In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.
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HOW EDIBLE ENTERTAINMENT CRACKS THE WORLD OF AMAZON
Conference Session Videos July 14, 2020In this video, Anthony will share how the iconic Ring Pops brand has punched above it weight in e-Com, and how it consistently ranks as one of the top candy items on Amazon.
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HOW FAROE ISLANDS COMPETES FOR TOURISM - WHILE WINNING MARKETING AWARDS WORLDWIDE
Conference Session Videos July 14, 2020In this video, Guri will also share how they expect to bounce back and continue their success as they help their country recover and bounce back, as the world re-opens.
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HOW TO CATCH UP TO A TREND WHEN YOU ACTUALLY HELPED START IT
Conference Session Videos July 14, 2020In this video, Darcey will share how the brand pivoted in it's messaging, positioning and engagement to capture an emerging audience, the almighty millennial, through brand activation tactics, their first rebrand in 10 years, social and digital content, and aggressive PR.
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MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE
Conference Session Videos July 14, 2020In this video, Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.
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NUTTER BUTTER CELEBRATES 50 IN STYLE!
Conference Session Videos July 14, 2020In this video, you’ll hear how this brand turned being “old fashioned” on its head, mobilizing nostalgia as a source of hilarity and, reminding fans of what they loved about the past five decades since Nutter Butter’s inception.
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How OREO Inspires Playfulness in an Anxious World
Conference Session Videos July 8, 2020In this video, OREO shared how it maintains its relevance by leaning into culture and social platforms to connect with people virtually in real-time.
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Shifting Consumer Values and the Impact on the 2020 Holiday Season
Conference Session Videos July 8, 2020This video will share what Meredith’s Predictive Insights say you might anticipate based on editorial insights, and billions of consumer engagements in the food, home, health, family, beauty and entertainment categories.
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Why Influencer Marketing Matters Now More Than Ever
Conference Session Videos July 8, 2020In this video, you’ll hear from the head of the ANA’s influencer marketing practice on how brands are successfully pivoting their influencer strategies to respond to COVID-19 changes and how to navigate influencer’s top challenges including measurement, transparency, and fraud
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Winning with the Gaming Audience
Conference Session Videos July 8, 2020In this video, Fullscreen explains why brands need to pay attention; how to align on passion points and provide value to the community; and the key traits and potential that today’s gamers have to become brand evangelists for non-endemic brands.
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Harnessing the Power of an Icon to Disrupt a Category
Conference Session Videos July 7, 2020Join this video to learn how being a disruptor can transform your brand.
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Tackling Today's Toughest Marketing Analytics Challenges
Conference Session Videos July 7, 2020Join Neustar to learn how unified marketing analytics helps tackle these tough, but solvable, challenges.
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The Golden Benefits of Disability Inclusion and Accessibility
Conference Session Videos July 7, 2020In this video, BBDO L.A. shared the benefits and best practices on making branded content accessible to people with disabilities and how to better support the differently-abled community.
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Email Marketing in Sensitive Times - New Approaches for 2020 Summer Season
Conference Session Videos June 30, 2020This video focuses on the best email marketing techniques to utilize during this period of unease.
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2020 B2 AWARDS PRESENTED BY GOOGLE
Conference Session Videos June 25, 2020In this video, the Top Category Award Winners will be revealed including the highest honor, Corporate Marketer of the Year. In a first ever, we will also reveal the finalists for the 2020 General Categories. Presenting Partner Google kicks the celebration off with a special presentation.
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