Conference Session Videos
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B2B Shopping Cart Recovery – How to Retarget Your Loyal Customers Without Annoying Them
Conference Session Videos June 23, 2020In this video, Ferguson Enterprises, the largest wholesale plumbing distributor in the U.S., did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results.
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How RevZilla Ditched Batch-And-Blast to Focus On Customer Lifecycle
Conference Session Videos June 23, 2020In this video, RevZilla will detail how triggered email has grown to now account for 40 percent of total email revenue and how to augment your program with advanced behavioral and personalized triggered messaging.
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Opening Keynote: Building Brand Purpose: How Inclusion & Happiness Are Good for Business
Conference Session Videos June 23, 2020In this video, Co-Founders of John's Crazy Socks and father-son dynamic-duo, Mark and John Lee Cronin, will take you on a journey of how they built a multi-million dollar business while spreading happiness and shattering stereotypes about people with differing abilities.
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Top 5 Countdown: Biggest Policy Challenges for Email Marketers
Conference Session Videos June 23, 2020We hope you watch, review and share with those in your organization that can take action and need to know. EEC strives to provide a responsible balance between privacy rights of individuals and responsive email marketing brands and agencies. Policy challenges loom that you need to be aware of - join us!
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Transactional Emails: From “Not So Hot” to “Super Sexy”
Conference Session Videos June 23, 2020This video shares practical best practices and real-life examples of transactional email success (and failures).
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Are Your Emails Ready to be Amped Up?
Conference Session Videos June 22, 2020In this video, we will explore use cases and examples, how to get started, considerations, and best practices.
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Data Privacy vs. Customer Experience: Can Marketers Find the Right Balance?
Conference Session Videos June 22, 2020This video, discusses what marketers are doing to strike the right balance between rising consumer expectations when it comes to relevance and personalization while also being good stewards of their personal information.
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Email Marketing Innovation: How to Level Up and Stand Out
Conference Session Videos June 22, 2020In this video, Marketo shared its unique approach to segmenting audiences to deliver valuable content to the right people in real-time.
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How Herschend Family Entertainment Engages Subscribers Through Email
Conference Session Videos June 22, 2020In this video, Herschend Family Entertainment shared best practices on developing compelling emails and how to segment subscribers to deliver the most relevant content.
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Maslow’s Hierarchy of Needs: Email Edition, The State of Email Marketing
Conference Session Videos June 22, 2020In this video, Home Depot and SparkPost shared how email marketers can apply Maslow’s Hierarchy of Needs to meet the needs of consumers in these unprecedented times.
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Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber
Conference Session Videos June 22, 2020In this video, we'll take a deep dive into several key areas that will increase your email marketing effectiveness.
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The State of Email Marketing: Valuable Lessons Learned During These Chaotic Times
Conference Session Videos June 22, 2020In this video, Oracle and Wildbit shared best practices for pivoting email campaigns in response to a crisis.
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Building the Cruise Brand Purposefully
Conference Session Videos June 18, 2020In this video, learn how Cruise codified its brand purpose and identity system as it works toward a future that is all electric, self-driven, and shared.
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How BD Innovates on Purpose to Change the World
Conference Session Videos June 18, 2020In this video, learn how BD, named to Fortune's Change the World list three times since 2015, has evolved and activated its purpose over 120 years, driving innovation and creating shared value.
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How Brita Activates a Purpose-Driven Brand
Conference Session Videos June 18, 2020In this video, learn about Brita’s journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose in challenging times like these.
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The Reimaging of BraunAbility's Purpose
Conference Session Videos June 18, 2020In this video, BraunAbility will explain how it has reimagined its purpose through the lens of its customers and employees.
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What Drives Purpose and the Behavioral Impact
Conference Session Videos June 18, 2020In this video, inspired by unique data and insights from the 2020 Global RepTrak study based on more than 250,000 individual ratings, this session will explore what it takes for companies to effectively differentiate on purpose.
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