Conference Session Videos
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Tackling Today's Toughest Marketing Analytics Challenges
Conference Session Videos July 7, 2020Join Neustar to learn how unified marketing analytics helps tackle these tough, but solvable, challenges.
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The Golden Benefits of Disability Inclusion and Accessibility
Conference Session Videos July 7, 2020In this video, BBDO L.A. shared the benefits and best practices on making branded content accessible to people with disabilities and how to better support the differently-abled community.
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Email Marketing in Sensitive Times - New Approaches for 2020 Summer Season
Conference Session Videos June 30, 2020This video focuses on the best email marketing techniques to utilize during this period of unease.
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2020 B2 AWARDS PRESENTED BY GOOGLE
Conference Session Videos June 25, 2020In this video, the Top Category Award Winners will be revealed including the highest honor, Corporate Marketer of the Year. In a first ever, we will also reveal the finalists for the 2020 General Categories. Presenting Partner Google kicks the celebration off with a special presentation.
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CONFESSIONS OF A B2B MARKETER
Conference Session Videos June 25, 2020Let's take a candid look at what holds marketers back from a more connected, digital approach and how marketers can thrive as the "Consumerization of B2B" accelerates.
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Customer Experience in the Post-COVID-19 Era
Conference Session Videos June 25, 2020In this video, Rishi Dave, Chief Marketing Officer at Vonage, will discuss how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.
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THE FUTURE OF CUSTOMER EXPERIENCE
Conference Session Videos June 25, 2020In this video, you’ll learn how listening, understanding and acting on the needs of customers, especially in times of uncertainty, helped Crichlow and SAP deliver exceptional customer experiences, value and outcomes.
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BRAND IMPACT THROUGH MUSIC SPONSORSHIP
Conference Session Videos June 24, 2020In this video, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.
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HOW ENTERTAINMENT DELIVERS MEMORIES
Conference Session Videos June 24, 2020In this video, learn how national brand partners have activated on the local level at the parks to bring relevancy and brand impact to their programs.
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LASSOING THE S'MORES OPPORTUNITY AT HEB
Conference Session Videos June 24, 2020In this video, join for an overview of the 2020 REGGIE Award-winning “How Texas Does S’mores” program and learn how Hershey not only reinvigorated the occasion, but found growth.
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ONE STOP FOR LOCAL MARKETING KEEPS BRANDS GOING
Conference Session Videos June 24, 2020In this video, hear how a one stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.
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THE FAMILY PARADOX: WHERE HAVE ALL THE FAMILIES GONE?
Conference Session Videos June 24, 2020In this video we'll explore how putting family first will reveal where to reach this coveted audience.
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B2B Shopping Cart Recovery – How to Retarget Your Loyal Customers Without Annoying Them
Conference Session Videos June 23, 2020In this video, Ferguson Enterprises, the largest wholesale plumbing distributor in the U.S., did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results.
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How RevZilla Ditched Batch-And-Blast to Focus On Customer Lifecycle
Conference Session Videos June 23, 2020In this video, RevZilla will detail how triggered email has grown to now account for 40 percent of total email revenue and how to augment your program with advanced behavioral and personalized triggered messaging.
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Opening Keynote: Building Brand Purpose: How Inclusion & Happiness Are Good for Business
Conference Session Videos June 23, 2020In this video, Co-Founders of John's Crazy Socks and father-son dynamic-duo, Mark and John Lee Cronin, will take you on a journey of how they built a multi-million dollar business while spreading happiness and shattering stereotypes about people with differing abilities.
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Top 5 Countdown: Biggest Policy Challenges for Email Marketers
Conference Session Videos June 23, 2020We hope you watch, review and share with those in your organization that can take action and need to know. EEC strives to provide a responsible balance between privacy rights of individuals and responsive email marketing brands and agencies. Policy challenges loom that you need to be aware of - join us!
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Transactional Emails: From “Not So Hot” to “Super Sexy”
Conference Session Videos June 23, 2020This video shares practical best practices and real-life examples of transactional email success (and failures).
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