Conference Session Videos
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Getting (S')more Out of Your Seasonal Experimental Campaign
Conference Session Videos June 16, 2020In this video, speakers will provide tips on how to launch a successful seasonal experiential campaign on a national scale and ways to engage multiple consumers simultaneously through a shared experience.
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How Black Forest Gummy Bears Partnered with Social Influencers for Social Good
Conference Session Videos June 16, 2020In this video, Candy brand Black Forest demonstrated its commitment to reforestation through a 360-degree campaign that leveraged social media, influencer marketing, and user-generated content.
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Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It
Conference Session Videos June 16, 2020In this video, learn how Panera Bread rapidly launched two new concepts, Panera Grocery and Panera Curbside, and also formed partnerships with the USDA, with Chef Jose Andres and the World Central Kitchen, and with “Meals for Heroes” enabling food delivery to over 800 hospitals.
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THE NEW RULES OF BRAND ENGAGEMENT
Conference Session Videos June 16, 2020In this video, we’ll break down what this change represents and the new rules of engagement for brands going forward.
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Price Gouging Regulation and Enforcement in the COVID-19 Era
Conference Session Videos June 9, 2020This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.
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2020 ANA REGGIE Award Winning Campaign: Chosen: The Power to Choose in a Child's Hands
Conference Session Videos June 5, 2020In this video, watch World Vision introduce Chosen® — a new invitation to child sponsorship.
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2020 ANA REGGIE AWARD WINNING CAMPAIGN: LAUGH TRACKER
Conference Session Videos June 5, 2020In this video, we invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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2020 ANA REGGIE Award Winning Campaign: The Whopper Detour
Conference Session Videos June 5, 2020In this video, learn how Burger King’s Whopper Detour turned customers into co-conspirators in trolling their rival–using the power of their app, mobile and creativity to alter history.
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2020 ANA Reggie Award Winning Campaign: Wine & Cheez-It - The Perfect Match
Conference Session Videos June 5, 2020In this video, we deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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YOU HAD ME AT GOOD BUY: CONSUMERS IN A DISTRACTED AGE
Conference Session Videos June 5, 2020In this video, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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Feeding Kids During a Pandemic
Conference Session Videos May 28, 2020IN this video, see how responding to this urgent moment, the agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly-changing landscape.
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Post Pandemic Predictions: "New Normal" Opportunities for In-House Agencies
Conference Session Videos May 28, 2020In this video, Maureen Boyle, senior director creative services & events for Nordstrom Trunk Club, will cover five "new normal" opportunities for in-house agencies as we look to brighter days ahead.
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SUPPORTING A REAL ESTATE NETWORK AT HOME
Conference Session Videos May 28, 2020In this video, at just more than a year old, the in-house agency had to quickly pivot to support their realtor network.
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THE IMPACT OF COVID-19 ON CREATIVE, MARKETING, AND DIGITAL TEAMS
Conference Session Videos May 28, 2020In this video, we’ll cover major topics like the pivot to support a new/revised marketing and communications landscape for their companies, the impact of remote work on team performance and culture, how teams are maintaining a strong culture and forging tighter bonds with internal stakeholders, and evaluating operations (processes, tools, performance metrics, etc.) to support a new world of adaptability and remote work.
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How Multicultural Marketers are Navigating COVID-19
Conference Session Videos May 22, 2020In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.
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How Toyota Targets Multicultural Consumers
Conference Session Videos May 22, 2020In this video, Toyota shared its overall multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.
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R/GA: Perception vs. Impact
Conference Session Videos May 22, 2020In this video, R/GA Global Executive D&I Director, Carl Desir, presented ideas about how agencies can make a true impact, particularly as COVID-19 creates uncertainty around live events.
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TD Ameritrade’s Leap Into WeChat: Helping Chinese-American Investors Get Smarter
Conference Session Videos May 22, 2020In this video, TD Ameritrade already having an established presence in Singapore and Hong Kong, TD Ameritrade focused its sights on the domestic Chinese consumer. With a refreshed general market focus of empowered investors, the Chinese diaspora became a logical extension of the strategy.
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