Falling for Data: Building Connections Through Measurement (In-Person Only)

Join us for an in-person only one-day conference at Moody Hall on Southern Methodist University's campus in Dallas, Texas! This event will be focused on the data and science of marketing measurement. Engage directly with industry leaders, participate in sessions that challenge and inspire, and discover the most current trends and techniques in data driven insights to show a behind the scenes of what helped their company gain and measure their success.

when

Start: Thursday, February 13, 2025 at 9:00am

End: Thursday, February 13, 2025 at 3:00pm

WHERE

Moody Hall-Southern Methodist University
6404 Airline Road
Dallas, TX 75205

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, February 13, 2025
9:00am - 9:30am	WELCOME & REGISTRATION
9:30am - 9:45am	OPENING REMARKS Jackson Bazley Executive Vice President, Measurement for Marketers ANA
9:45am - 10:15am	SMU SESSION
10:15am - 10:45am	WELCOME TO THE MODERN MARKETING RESEARCH TEAM In an industry full of smart and innovative people looking for a seat at the table, the Ally Marketing Research team has done the hard work of building relationships and trust among their marketing peers to fully integrate into the team. Get a glimpse into how they are proactively serving insights to their partners and are a central part of each marketing campaign. Ashley Spring Senior Director, Marketing Research Ally Financial
10:45am - 11:15am	NETWORKING BREAK
11:15am - 11:45am	TRANSFORMING INSIGHTS INTO ACTION WITH AI Sharlene Jenner National SVP, Digital Marketing and Content American Heart Association
11:45am - 12:15pm	MEASURING THE IMPACT OF DOOH MEDIA The do's and don'ts in measuring DOOH campaign effectiveness. Barron Gira Head of Sales - CPG and Enterprise Partnerships Volta Media, A Shell Brand
12:15pm - 1:15pm	LUNCH
1:15pm - 1:45pm	MEDIA SCIENCE SESSION Phillip Lomax Executive Vice President, Business Development MediaScience
1:45pm - 2:15pm	DRIVING RETAIL MEDIA MEASUREMENT FOR ACCOUNTABILITY AND GROWTH Retail media continues its explosive growth, yet the category presents real measurement challenges for marketers. ANA’s Media and Measurement Leadership Council is taking on this measurement challenge, developing an umbrella of commonality in outcome metrics and methods by defining common metrics of success for advertisers that provide the baseline for comparability, while continuing to reinforce commonly available, compliant delivery metrics, onsite and offsite. ANA’s EVP of Measurement for Marketer’s will share insight and progress on this effort to produce additional guidance and business requirements for processes and methods across RMNs. Jackson Bazley Executive Vice President, Measurement for Marketers ANA
2:15pm - 2:45pm	Session 7
2:45pm - 2:50pm	CLOSING REMARKS Jackson Bazley Executive Vice President, Measurement for Marketers ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.