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Conference Session Videos

Laying the Groundwork for Culturally Sensitive Marketing
Conference Session Videos November 7, 2019
In this video, a panel offered advice for how to promote marketing practices that are respectful of diversity.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Conference Session Videos November 7, 2019
Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.
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Ten Trends from the United States Multicultural Media Forecast 2019
Conference Session Videos November 7, 2019
In this video, PQ Media shared recent findings on the state of multicultural media.
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Ulta on Building a Diversity-Forward Brand
Conference Session Videos November 7, 2019
In this video, hear how Ulta is an inclusive beauty brand on a journey to empower its customers and celebrate diversity.
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Why Multicultural Marketing Is Marketing
Conference Session Videos November 7, 2019
In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.
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2019 Multicultural Marketing & Diversity Conference — Opening Remarks
Conference Session Videos November 6, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 Multicultural Marketing & Diversity Conference.
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Creating an Environment of Accessibility and Inclusion
Conference Session Videos November 6, 2019
In this video, Storm Smith, an African-American creative at BBDO, explained the importance of advocating for accessibility and inclusion.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Conference Session Videos November 6, 2019
In this video, a panel of federal judges discussed their views of advertising litigation and litigants.
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Influencer Marketing Best Practices: A Panel of Experts
Conference Session Videos November 6, 2019
In this video, hear different perspectives on compliance and influencer best practices.
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Legislative Year in Review
Conference Session Videos November 6, 2019
In this video, ANA's Group Executive Vice President, Government Relations, Dan Jaffe, gave an overview of the past year in legislative issues.
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Opening CMO Keynote
Conference Session Videos November 6, 2019
Antonio Lucio is the global chief marketing officer at Facebook and has been a huge, positive voice on the value of diversity in the workplace. He shared the wealth of his experience in this opening CMO keynote.
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Speaking the Multicultural Moviegoer's Language
Conference Session Videos November 6, 2019
TheaterEars is an audio app that enables moviegoers to enjoy the latest blockbuster in their native language at any U.S. cinema — all in real time. Learn how they successfully leveraged technology to foster new opportunities within the multicultural landscape.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day
Conference Session Videos November 6, 2019
In this video, Brian Murphy and Jeff Greenbaum from Frankfurt Kurnit Klein & Selz PC discussed ten contract clauses every marketing lawyer can’t do without. The provisions that can turn a day from an unmitigated disaster into a mitigated one.
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2019 ANA/BAA Marketing Law Conference — Opening Remarks
Conference Session Videos November 5, 2019
ANA CEO Bob Liodice delivered the opening remarks of the 2019 ANA/BAA Marketing Law Conference.
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Advertising Review of the Year’s Biggest Cases with the Regulators
Conference Session Videos November 5, 2019
In this video, a variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.
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Automating Compliance Programs
Conference Session Videos November 5, 2019
In this video, Microsoft discussed some of the legal functions that it has been able to partially automate, such as creating agreements for giveaways and rules for contests and sweepstakes.
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Emerging Trends in Advertising Litigation
Conference Session Videos November 5, 2019
In this video, two expert lawyers addressed significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Conference Session Videos November 5, 2019
In this video, learn more about the FTC's endorsement guides and continued enforcement.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Session Videos November 5, 2019
In this video, Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Conference Session Videos November 5, 2019
In this video, a panel of legal experts discussed the ins and outs of direct-to-consumer sales.
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