Conference Session Videos
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Conference Session Videos November 20, 2019In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Conference Session Videos November 20, 2019In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Fraud and the Future of Influencer Marketing
Conference Session Videos November 20, 2019Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.
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Influencing Travel with Oneika Raymond
Conference Session Videos November 20, 2019In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Conference Session Videos November 20, 2019In this video, Kroll, a corporate investigations and risk consulting firm based in New York City, discussed real-world examples to show the range of influencer risks that brands face.
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Not All Influence Is Legit: A Data-First Approach to Influencer Marketing
Conference Session Videos November 20, 2019Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.
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Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence
Conference Session Videos November 20, 2019Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.
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Unexpected Influencers: Delivering Big for Frito-Lay
Conference Session Videos November 20, 2019Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Conference Session Videos November 8, 2019In this video, learn how the Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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What a Denny’s Booth Can Tell You About Where America Is Going
Conference Session Videos November 8, 2019In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues
Conference Session Videos November 8, 2019In this video, experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.
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Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio
Conference Session Videos November 7, 2019In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Conference Session Videos November 7, 2019In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.
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Laying the Groundwork for Culturally Sensitive Marketing
Conference Session Videos November 7, 2019In this video, a panel offered advice for how to promote marketing practices that are respectful of diversity.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Conference Session Videos November 7, 2019Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.
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Ten Trends from the United States Multicultural Media Forecast 2019
Conference Session Videos November 7, 2019In this video, PQ Media shared recent findings on the state of multicultural media.
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Ulta on Building a Diversity-Forward Brand
Conference Session Videos November 7, 2019In this video, hear how Ulta is an inclusive beauty brand on a journey to empower its customers and celebrate diversity.
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Why Multicultural Marketing Is Marketing
Conference Session Videos November 7, 2019In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.
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2019 Multicultural Marketing & Diversity Conference — Opening Remarks
Conference Session Videos November 6, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Multicultural Marketing & Diversity Conference.
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Creating an Environment of Accessibility and Inclusion
Conference Session Videos November 6, 2019In this video, Storm Smith, an African-American creative at BBDO, explained the importance of advocating for accessibility and inclusion.
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