Conference Session Videos
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Brand Building in a Recession
Conference Session Videos May 12, 2020In this video, Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.
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Kick-Starting The Alcohol-Free Beer Category In USA
Conference Session Videos May 12, 2020In this video, Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.
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Spartan: Creating A Global Community Content Platform
Conference Session Videos May 12, 2020In this video, Spartan, the global leader in extreme wellness and endurance, shared how they recently pivoted from live events to creating daily content that connects and inspires its 10 million strong community.
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The Macallan Edition No. 5: Telling the Story Behind the Art & Science of Whiskey
Conference Session Videos May 12, 2020In this video, Sam Leotta, The Macallan Brand Director for the Americas, will share the strategy and results behind this multiple award-nominated campaign.
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Adapt or Be Ignored
Conference Session Videos March 6, 2020In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.
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Brand Value Measurement — Opportunities and Challenges
Conference Session Videos March 6, 2020In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Conference Session Videos March 6, 2020In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.
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2020 ANA Brand Masters Conference — Opening Remarks
Conference Session Videos March 5, 2020ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.
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Dove’s Campaign for Real Beauty
Conference Session Videos March 5, 2020In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.
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Embrace the Power of "And" to Build an Enduring Brand
Conference Session Videos March 5, 2020In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”
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IBM: A Leading Brand. A Lasting Brand
Conference Session Videos March 5, 2020In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.
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Reviving Human Connection in the Age of Digital Domination
Conference Session Videos March 5, 2020In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.
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Reviving the Nesquik Brand for a New Generation
Conference Session Videos March 5, 2020In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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Brand with Iconic Roots Driving Future Growth
Conference Session Videos March 4, 2020In this video, Russell Stover shared its experience with refreshing its brand.
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Bringing Transparency to the Programmatic Supply Chain
Conference Session Videos March 4, 2020In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Session Videos March 4, 2020In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.
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This Company Fueled Brand Growth Through TV
Conference Session Videos March 4, 2020In this video, Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.
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2020 ANA Masters of Data and Technology — Opening Remarks
Conference Session Videos March 3, 2020ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Masters of Data and Technology Conference.
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Data Privacy: The Search for a National Solution
Conference Session Videos March 3, 2020In this video, Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Conference Session Videos March 3, 2020In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.
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