Conference Session Videos | Marketing Knowledge Center

BUILDING A MULTICULTURAL BRAND WITH PURPOSE

Conference Session Videos July 20, 2020

In this video, learn how Walker & Company built a brand with purpose from the ground-up.

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Finding New Ways to Engage Your Brand

Conference Session Videos July 20, 2020

Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.

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How Brands Can Progress in Times of Crisis

Conference Session Videos July 20, 2020

In this video, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.

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Keeping America Running Is More Than Just a Tagline

Conference Session Videos July 20, 2020

In this video, learn how Dunkin' and its franchisees leaned into its brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. and its communities in response to the COVID-19 crisis.

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WOMEN ARE AMBITIOUS: HOW ONE BRAND CREATED A SOCIAL MOVEMENT

Conference Session Videos July 20, 2020

In this video, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.

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BioPharma Company: Working with Your In-House Agency

Conference Session Videos July 15, 2020

In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.

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HOW EDIBLE ENTERTAINMENT CRACKS THE WORLD OF AMAZON

Conference Session Videos July 14, 2020

In this video, Anthony will share how the iconic Ring Pops brand has punched above it weight in e-Com, and how it consistently ranks as one of the top candy items on Amazon.

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HOW FAROE ISLANDS COMPETES FOR TOURISM - WHILE WINNING MARKETING AWARDS WORLDWIDE

Conference Session Videos July 14, 2020

In this video, Guri will also share how they expect to bounce back and continue their success as they help their country recover and bounce back, as the world re-opens.

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HOW TO CATCH UP TO A TREND WHEN YOU ACTUALLY HELPED START IT

Conference Session Videos July 14, 2020

In this video, Darcey will share how the brand pivoted in it's messaging, positioning and engagement to capture an emerging audience, the almighty millennial, through brand activation tactics, their first rebrand in 10 years, social and digital content, and aggressive PR.

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MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE

Conference Session Videos July 14, 2020

In this video, Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.

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NUTTER BUTTER CELEBRATES 50 IN STYLE!

Conference Session Videos July 14, 2020

In this video, you’ll hear how this brand turned being “old fashioned” on its head, mobilizing nostalgia as a source of hilarity and, reminding fans of what they loved about the past five decades since Nutter Butter’s inception.

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