Conference Session Videos

How OREO Inspires Playfulness in an Anxious World
Conference Session Videos July 8, 2020
In this video, OREO shared how it maintains its relevance by leaning into culture and social platforms to connect with people virtually in real-time.
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Mastercard: The Future of Marketing Is Now
Conference Session Videos July 8, 2020
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Shifting Consumer Values and the Impact on the 2020 Holiday Season
Conference Session Videos July 8, 2020
This video will share what Meredith’s Predictive Insights say you might anticipate based on editorial insights, and billions of consumer engagements in the food, home, health, family, beauty and entertainment categories.
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Why Influencer Marketing Matters Now More Than Ever
Conference Session Videos July 8, 2020
In this video, you’ll hear from the head of the ANA’s influencer marketing practice on how brands are successfully pivoting their influencer strategies to respond to COVID-19 changes and how to navigate influencer’s top challenges including measurement, transparency, and fraud
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Winning with the Gaming Audience
Conference Session Videos July 8, 2020
In this video, Fullscreen explains why brands need to pay attention; how to align on passion points and provide value to the community; and the key traits and potential that today’s gamers have to become brand evangelists for non-endemic brands.
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Getting Started with Dynamic Content Optimization
Conference Session Videos July 7, 2020
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Harnessing the Power of an Icon to Disrupt a Category
Conference Session Videos July 7, 2020
Join this video to learn how being a disruptor can transform your brand.
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Opening Remarks
Conference Session Videos July 7, 2020
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Tackling Today's Toughest Marketing Analytics Challenges
Conference Session Videos July 7, 2020
Join Neustar to learn how unified marketing analytics helps tackle these tough, but solvable, challenges.
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The Golden Benefits of Disability Inclusion and Accessibility
Conference Session Videos July 7, 2020
In this video, BBDO L.A. shared the benefits and best practices on making branded content accessible to people with disabilities and how to better support the differently-abled community.
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Email Marketing in Sensitive Times - New Approaches for 2020 Summer Season
Conference Session Videos June 30, 2020
This video focuses on the best email marketing techniques to utilize during this period of unease.
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2020 B2 AWARDS PRESENTED BY GOOGLE
Conference Session Videos June 25, 2020
In this video, the Top Category Award Winners will be revealed including the highest honor, Corporate Marketer of the Year. In a first ever, we will also reveal the finalists for the 2020 General Categories. Presenting Partner Google kicks the celebration off with a special presentation.
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CONFESSIONS OF A B2B MARKETER
Conference Session Videos June 25, 2020
Let's take a candid look at what holds marketers back from a more connected, digital approach and how marketers can thrive as the "Consumerization of B2B" accelerates.
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Customer Experience in the Post-COVID-19 Era
Conference Session Videos June 25, 2020
In this video, Rishi Dave, Chief Marketing Officer at Vonage, will discuss how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.
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THE FUTURE OF CUSTOMER EXPERIENCE
Conference Session Videos June 25, 2020
In this video, you’ll learn how listening, understanding and acting on the needs of customers, especially in times of uncertainty, helped Crichlow and SAP deliver exceptional customer experiences, value and outcomes.
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BRAND IMPACT THROUGH MUSIC SPONSORSHIP
Conference Session Videos June 24, 2020
In this video, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.
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HOW ENTERTAINMENT DELIVERS MEMORIES
Conference Session Videos June 24, 2020
In this video, learn how national brand partners have activated on the local level at the parks to bring relevancy and brand impact to their programs.
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LASSOING THE S'MORES OPPORTUNITY AT HEB
Conference Session Videos June 24, 2020
In this video, join for an overview of the 2020 REGGIE Award-winning “How Texas Does S’mores” program and learn how Hershey not only reinvigorated the occasion, but found growth.
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ONE STOP FOR LOCAL MARKETING KEEPS BRANDS GOING
Conference Session Videos June 24, 2020
In this video, hear how a one stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.
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THE FAMILY PARADOX: WHERE HAVE ALL THE FAMILIES GONE?
Conference Session Videos June 24, 2020
In this video we'll explore how putting family first will reveal where to reach this coveted audience.
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