Conference Session Videos
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Improving Data and Creating Pandemic Personas
Conference Session Videos July 29, 2020In this video, Analytics IQ examined some of the causes and consequences of bad data and then identified four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Conference Session Videos July 29, 2020In this video the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.
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New Innovations Delivering Audiences with Precision
Conference Session Videos July 29, 2020In this video, learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.
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The Domino’s Approach to Analytics
Conference Session Videos July 29, 2020This video will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.
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The World Has Changed - Have Your Analytics?
Conference Session Videos July 29, 2020In this video, EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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Rocking the Digital and Physical World
Conference Session Videos July 28, 2020In this video, learn how the Rock & Roll Hall of Fame quickly pivoted to find ways to bring music fanatics together in a world of social distancing.
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THE (NEAR) FUTURE OF EXPERIENCES
Conference Session Videos July 28, 2020In this session, Nelson Kunkel, Chief Design Officer at Deloitte Digital, will outline the opportunities on the horizon and share a few examples of how these new places are taking shape.
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Bringing Brand Purpose to Life
Conference Session Videos July 27, 2020In this session, VP of Marketing, Tia Cummings, shared how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.
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Extraordinary Times Call for Extraordinary Thinking
Conference Session Videos July 27, 2020In this video, Carmen Graf, head of global brand advertising and media at Indeed, and Matthew Coleman, marketing director at State Farm, discussed the state of the TV upfronts with Alan Schanzer, SVP of agency and advertiser development at Pandora.
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MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC
Conference Session Videos July 27, 2020In this video, get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens
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Reopening America: Tracking Data on Where U.S. Customers Stand Today
Conference Session Videos July 27, 2020In this video, Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.
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HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND
Conference Session Videos July 23, 2020In this video hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.
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PepsiCo’s Strategy in Reaching the Heartland Customer
Conference Session Videos July 23, 2020In this video, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.
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TD BANK: REIMAGINING BRAND DURING A PANDEMIC
Conference Session Videos July 23, 2020In this video, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.
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The General Insurance: Driving Growth Through Coordinated Media Strategies and Relevant Celebrity Partnerships
Conference Session Videos July 23, 2020In this video, The General Insurance shares how it transformed from a company reliant on traditional TV advertising to a more modern engagement model.
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#SMORESSATURDAY
Conference Session Videos July 21, 2020This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.
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CONNECT WITH CONSUMERS THROUGH MESSAGING
Conference Session Videos July 21, 2020You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.
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HOW AMERICAN FAMILY INSURANCE WON BIG AS A CHALLENGER BRAND
Conference Session Videos July 21, 2020This session will highlight how a creative campaign focused on dreams not uncertainty and hopes for the future over fears won American Family Insurance a Silver REGGIE Award in the 2020 Challenger Brand category.
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How Turtle Wax 'Broke the Internet' with Influencer Marketing
Conference Session Videos July 21, 2020The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.
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Social Influencers & the New Normal
Conference Session Videos July 21, 2020Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment.
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