Conference Session Videos
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TD BANK: REIMAGINING BRAND DURING A PANDEMIC
Conference Session Videos July 23, 2020In this video, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.
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The General Insurance: Driving Growth Through Coordinated Media Strategies and Relevant Celebrity Partnerships
Conference Session Videos July 23, 2020In this video, The General Insurance shares how it transformed from a company reliant on traditional TV advertising to a more modern engagement model.
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#SMORESSATURDAY
Conference Session Videos July 21, 2020This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.
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CONNECT WITH CONSUMERS THROUGH MESSAGING
Conference Session Videos July 21, 2020You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.
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HOW AMERICAN FAMILY INSURANCE WON BIG AS A CHALLENGER BRAND
Conference Session Videos July 21, 2020This session will highlight how a creative campaign focused on dreams not uncertainty and hopes for the future over fears won American Family Insurance a Silver REGGIE Award in the 2020 Challenger Brand category.
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How Turtle Wax 'Broke the Internet' with Influencer Marketing
Conference Session Videos July 21, 2020The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.
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Social Influencers & the New Normal
Conference Session Videos July 21, 2020Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment.
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BUILDING A MULTICULTURAL BRAND WITH PURPOSE
Conference Session Videos July 20, 2020In this video, learn how Walker & Company built a brand with purpose from the ground-up.
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Finding New Ways to Engage Your Brand
Conference Session Videos July 20, 2020Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.
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How Brands Can Progress in Times of Crisis
Conference Session Videos July 20, 2020In this video, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.
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Keeping America Running Is More Than Just a Tagline
Conference Session Videos July 20, 2020In this video, learn how Dunkin' and its franchisees leaned into its brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. and its communities in response to the COVID-19 crisis.
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WOMEN ARE AMBITIOUS: HOW ONE BRAND CREATED A SOCIAL MOVEMENT
Conference Session Videos July 20, 2020In this video, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.
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BioPharma Company: Working with Your In-House Agency
Conference Session Videos July 15, 2020In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.
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HOW EDIBLE ENTERTAINMENT CRACKS THE WORLD OF AMAZON
Conference Session Videos July 14, 2020In this video, Anthony will share how the iconic Ring Pops brand has punched above it weight in e-Com, and how it consistently ranks as one of the top candy items on Amazon.
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HOW FAROE ISLANDS COMPETES FOR TOURISM - WHILE WINNING MARKETING AWARDS WORLDWIDE
Conference Session Videos July 14, 2020In this video, Guri will also share how they expect to bounce back and continue their success as they help their country recover and bounce back, as the world re-opens.
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HOW TO CATCH UP TO A TREND WHEN YOU ACTUALLY HELPED START IT
Conference Session Videos July 14, 2020In this video, Darcey will share how the brand pivoted in it's messaging, positioning and engagement to capture an emerging audience, the almighty millennial, through brand activation tactics, their first rebrand in 10 years, social and digital content, and aggressive PR.
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MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE
Conference Session Videos July 14, 2020In this video, Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.
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NUTTER BUTTER CELEBRATES 50 IN STYLE!
Conference Session Videos July 14, 2020In this video, you’ll hear how this brand turned being “old fashioned” on its head, mobilizing nostalgia as a source of hilarity and, reminding fans of what they loved about the past five decades since Nutter Butter’s inception.
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