Conference Session Videos
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The Rise of Direct-Response TV and Digital Streaming Ads
Conference Session Videos August 6, 2020In this video, the International Fellowship of Christians and Jews (IFCJ) shared how fundraisers can leverage TV and digital ads to drive growth.
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Trends That Help You Maximize Fundraising Through Successful Corporate Partnerships
Conference Session Videos August 6, 2020In this video, Children’s Miracle Network Hospitals shared best practices in building valuable relationships between corporations and nonprofits amid growing calls for brands to accept their corporate responsibility.
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Virtual Victory: If You Build It Right, They Will Stay
Conference Session Videos August 6, 2020In this session, RKD Group’s VP of Donor Engagement Karla Baldelli will discuss the need to approach virtual fundraising with more thought, better planning and higher expectations to maximize their effectiveness.
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Americans are the Shareholders of Our Nation: The Critical Need for Facts in America Now
Conference Session Videos August 5, 2020During this keynote, USAFacts President Poppy MacDonald will introduce attendees to USAFacts and its mission and discuss why access to government facts now is so critical to all of us.
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Case Study: Overcoming a $1MM Loss When COVID-19 Canceled Events
Conference Session Videos August 5, 2020Join us to look at how one organization overcame their $1MM loss in income and learn the ways direct response can help you reach your financial goals - and even grow - in our current environment.
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Crisis Communication for Nonprofits
Conference Session Videos August 5, 2020In this video, communications professionals from the Parkinson’s Foundation and the Pediatric Brain Tumor Foundation teamed up to share how their organizations prepare for, respond to, and learn from crisis situations.
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Expanding Reach and Scaling Impact Through Connected TV
Conference Session Videos August 5, 2020In this session we will discuss how CTV, when combined with a full digital program, can provide a power punch to your digital marketing efforts
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Exploring Remote Channels to Drive Recovery Post COVID-19
Conference Session Videos August 5, 2020In this video, learn how the pandemic presented nonprofits and commercial organizations that met a need amid lockdown orders with a unique opportunity to drive future growth.
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From Emergencies to Long-term Growth: Retaining Crisis Donors
Conference Session Videos August 5, 2020For over a decade, we’ve helped organizations like American Red Cross, USA for UNHCR, and even Planned Parenthood weather emergencies and come out the other end with a larger, stronger program. In this video, we’ll share some of their tried and true strategies.
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Keynote Panel: Diversity, Equity and Inclusion: An Honest Dialogue
Conference Session Videos August 5, 2020Join us for a honest dialogue that encourages our community members to reflect, listen to each other, and learn. Through this panel we can help find ways to embrace diversity, equity, and inclusion as fundamental values, This can ensure they are reflected in the activities of your nonprofit and reflected in your marketing and fundraising campaigns.
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Nonprofit Organization of the Year Award Celebration
Conference Session Videos August 5, 2020The Nonprofit Organization of the Year Award, presented annually at our summer conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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One Month, 317% ROI: How Predictive Analytics Can Supercharge Your List
Conference Session Videos August 5, 2020With year-end just around the corner and so many unknowns between now and then, there’s one question on everyone’s minds: How can I find, cultivate and convert new and lapsed donors leading up to and during a crucial EOY while breaking even?
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Virtual Event Planning: Lessons Learned
Conference Session Videos August 5, 2020In this video, learn how, during the COVID-19 pandemic, Covenant House reimagined its Night of Broadway Stars gala into A Night of Covenant House Stars, a virtual event streamed on multiple digital platforms, including Amazon Prime.
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ANA's CMO Master's Circle in Conversation with IBM
Conference Session Videos July 29, 2020In this video with Nick Primola from ANA’s CMO Master Circle, George Hammer, Chief Content Officer of IBM will share how the organization has responded to the COVID-19 crisis, and what processes have changed as a result.
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Improving Data and Creating Pandemic Personas
Conference Session Videos July 29, 2020In this video, Analytics IQ examined some of the causes and consequences of bad data and then identified four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Conference Session Videos July 29, 2020In this video the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.
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New Innovations Delivering Audiences with Precision
Conference Session Videos July 29, 2020In this video, learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.
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The Domino’s Approach to Analytics
Conference Session Videos July 29, 2020This video will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.
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The World Has Changed - Have Your Analytics?
Conference Session Videos July 29, 2020In this video, EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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