The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age | Conference Session Videos | Event Video | All MKC Content | ANA

The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age

Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.