Conference Session Videos
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From Data to Decision
Conference Session Videos September 16, 2022In this video, Blue Diamond Growers shared the roadmap for how it established its consumer insights and analytics team.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Session Videos September 16, 2022In this video, CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.
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The Role of Innovation and Measurement in a Perpetually Changing Media Landscape
Conference Session Videos September 16, 2022In this video, Dr. Duane Varan outlined an approach built on delivering best-in-class measures to a brand's key communication objectives rather than allowing their objectives to be shaped by vendor products on offer.
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Accelerating Business Growth Through the Accurate Portrayal of Women and Girls
Conference Session Videos September 15, 2022In six short years, SeeHer has become the leading global movement for gender equality in entertainment. In this video, SeeHer member Laura Knebusch, VP, Consumer Experience at Georgia-Pacific, explained how understanding societal shifts as they relate to women can deepen connections with consumers.
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Achieving Agile Marketing in the Era of Data Deprecation
Conference Session Videos September 15, 2022In this video, Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.
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Brand Activation Legal Committee: September 2022
Conference Session Videos September 15, 2022For September’s meeting, presenters from Dorsey & Whitney LLP, Tamara Carmichael, Sarah Robertson, Fara Sunderji, and Austin Chambers provided an update on FTC developments, NAD decisions, and privacy.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Conference Session Videos September 15, 2022In this video, the Media Rating Council addressed various outcomes, measures, and approaches, including attribution and multi-touch attribution (MTA), market mix modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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How to Forecast and Measure Organic Marketing Channels
Conference Session Videos September 15, 2022In this video, Oura shared how it forecasts growth and measures the impact of organic channels.
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Industry Players Join Forces to Tackle Cross-Media Measurement
Conference Session Videos September 15, 2022In this video, a panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.
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Opening Remarks of the 2022 ANA Measurement and Accountability Conference
Conference Session Videos September 15, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Measurement and Accountability Conference.
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The Evolving Measurement Vision
Conference Session Videos September 15, 2022Measurement has evolved and VideoAmp is paving the way. Hear from Ross McCray, CEO of VideoAmp as he discussed industry trends, cross-media measurement, and his vision of the future state of media currency.
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Advanced Applications of Attention Metrics with Coca-Cola
Conference Session Videos September 14, 2022Greg Pharo and Marc Guldimann discussed how Coca-Cola is building a strategy around attention. They shared results from tests correlating attention to outcomes, how Coca-Cola is incorporating attention metrics into programmatic buying, and the impacts of AI-powered attention metrics on the media industry.
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The Future of Big Data: A People-Powered Panel
Conference Session Videos September 14, 2022It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. In this video, learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Conference Session Videos September 13, 2022In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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Elevating Engagement Through Content
Conference Session Videos September 13, 2022In this video, Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Conference Session Videos September 13, 2022In this video, speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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What Content Marketers Can Learn from TV Writers
Conference Session Videos September 13, 2022There's no secret that within the B2B Marketing arena a brand's personality is valued more than ever. In this video, Jeff Wright, a writer behind the popular Late Night with Seth Meyers show walked through the process of crafting memorable narratives and scenes.
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Conference Session Videos September 9, 2022In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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Leveraging Data to Build and Optimize Your SEO Strategy
Conference Session Videos September 9, 2022In this video, learn how American Express improved its approach to SEO.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Conference Session Videos September 9, 2022In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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