Conference Session Videos
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You Have Arrived at Your Destination: From Multi to Omni
Conference Session Videos August 8, 2022In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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Brand Activation Legal Committee: July 2022
Conference Session Videos July 21, 2022For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Conference Session Videos July 20, 2022In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.
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ANA's Influencer Marketing Measurement Guidelines
Conference Session Videos July 20, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.
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Cultural Moments: Defining a New Era for the Lexus Brand
Conference Session Videos July 20, 2022In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Conference Session Videos July 20, 2022In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Pursuing Gender Equality in Esports and Gaming
Conference Session Videos July 20, 2022In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Conference Session Videos July 20, 2022In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Conference Session Videos July 20, 2022In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.
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Advertising Winners and Losers: A Wall Street Perspective
Conference Session Videos July 19, 2022In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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Denny’s Feeds a New Generation of Creators
Conference Session Videos July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Conference Session Videos July 19, 2022In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Conference Session Videos July 19, 2022In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.
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Opening Remarks of the 2022 ANA Digital & Social Media Conference
Conference Session Videos July 19, 2022In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.
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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Conference Session Videos July 19, 2022In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."
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Why the Metaverse Matters for Multicultural Audiences
Conference Session Videos July 19, 2022In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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Advancing Black-Owned Media Businesses
Conference Session Videos July 18, 2022In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Conference Session Videos July 18, 2022In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
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What We’ve Learned in the Past Year
Conference Session Videos July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
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2022 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos July 14, 2022The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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