Conference Session Videos
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Conference Session Videos September 13, 2022In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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Elevating Engagement Through Content
Conference Session Videos September 13, 2022In this video, Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Conference Session Videos September 13, 2022In this video, speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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What Content Marketers Can Learn from TV Writers
Conference Session Videos September 13, 2022There's no secret that within the B2B Marketing arena a brand's personality is valued more than ever. In this video, Jeff Wright, a writer behind the popular Late Night with Seth Meyers show walked through the process of crafting memorable narratives and scenes.
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Conference Session Videos September 9, 2022In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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Leveraging Data to Build and Optimize Your SEO Strategy
Conference Session Videos September 9, 2022In this video, learn how American Express improved its approach to SEO.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Conference Session Videos September 9, 2022In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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Are You Ready for XR Enabled Consumers?
Conference Session Videos September 7, 2022In this video, XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.
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Engaging Shoppers Beyond Price
Conference Session Videos September 7, 2022In this video, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.
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From Pizza Earrings to Tie Dye Scrunchies: Inside Claire's Remarkable Turnaround
Conference Session Videos September 7, 2022Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history and a loyalty program 12 million members strong. In this video, the brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.
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The Future of Shopping Is Already Here
Conference Session Videos September 7, 2022In this video, dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.
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Finding Purpose While Making a Profit
Conference Session Videos August 31, 2022In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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Kia Helps Shelter Pets Find Forever Homes
Conference Session Videos August 31, 2022In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Purpose at a Crossroads: Evolve or Self-Implode
Conference Session Videos August 31, 2022In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Using Purpose to Better Communities
Conference Session Videos August 31, 2022In this session, Countable's Jory Des Jardins sat down with Christy Duncan-Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Brand Activation Legal Committee: August 2022
Conference Session Videos August 18, 2022For August’s meeting, presenters from Moses & Singer LLP, Elizabeth A. Corradino, and David Rabinowitz, Esq., provided an update on FTC developments, NAD decisions, false advertising cases, and intellectual property issues impacting social media.
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ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!
Conference Session Videos August 10, 2022In this video, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.
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Evolving Language Guides: Increasing Inclusivity in Digital
Conference Session Videos August 10, 2022In this video, Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns
Conference Session Videos August 10, 2022In this video, Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.
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Let’s Talk TikTok
Conference Session Videos August 10, 2022In this video, American Red Cross shared how the nonprofit’s in-house communications team amassed more than 750,000 followers on TikTok while staying true to the brand’s mission.
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