Conference Session Videos
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Conference Session Videos October 12, 2022In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Session Videos October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Younger the Boring Way
Conference Session Videos October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
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Audio Now: What You Need to Hear
Conference Session Videos October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In this video, Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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iHeartResults: How to Win with Creative for All Audio
Conference Session Videos October 11, 2022With a third of consumer media time spent listening, audio is no longer just an option. From broadcast to podcast to even interactive voice assistants or sonic branding, creative leaders of iHeartMedia and State Farm discussed how to craft audio for today’s modern listeners.
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Session Videos October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Session Videos October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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Yes, Your Audio Campaign Can Be Measured!
Conference Session Videos October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Keeping up with the Joneses: The Homogenization of Everything
Conference Session Videos October 6, 2022In this video, Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Virtual Diversity Fair: Meet Minority Small Business
Conference Session Videos October 4, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our October event on highlighting Minority Small Business-Owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Data Management 101
Conference Session Videos September 28, 2022In this session, learn what you should expect from a database, how to get the most out of your system, the importance and value of a system that is easy to use, and more.
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Multi-Channel Marketing
Conference Session Videos September 28, 2022Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
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Phone and Mobile 101
Conference Session Videos September 28, 2022The telephone is a vital avenue for fundraising. But when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising.
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Data Hygiene and Data Processing
Conference Session Videos September 27, 2022In this session, learn why the understanding and proper use of both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign.
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Fundamentals of Fundraising: Creative
Conference Session Videos September 27, 2022After segmentation strategy, copy and design are the two most critical elements of any campaign. This section covered the most critical components of creative strategy.
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List Strategy for Acquisition
Conference Session Videos September 27, 2022This session provided unique insights and information on both an organization's donor file and the mailing lists that make up new donor acquisition efforts.
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Unlocking ABM Success: How to Use Insights and Personalization to Drive
Conference Session Videos September 20, 2022In this session, learn how ZS evolved to an ABM approach that works, makes sales more effective with insights and enablement tools, delivers an ABM program that’s recognized by executives as driving results for the firm, and more.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Conference Session Videos September 16, 2022In this video, Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Conference Session Videos September 16, 2022In this video, Avocados from Mexico described its approach to Super Bowl campaigns.
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