Conference Session Videos
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Are You Ready for XR Enabled Consumers?
Conference Session Videos September 7, 2022In this video, XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.
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Engaging Shoppers Beyond Price
Conference Session Videos September 7, 2022In this video, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.
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From Pizza Earrings to Tie Dye Scrunchies: Inside Claire's Remarkable Turnaround
Conference Session Videos September 7, 2022Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history and a loyalty program 12 million members strong. In this video, the brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.
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The Future of Shopping Is Already Here
Conference Session Videos September 7, 2022In this video, dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.
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Finding Purpose While Making a Profit
Conference Session Videos August 31, 2022In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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Kia Helps Shelter Pets Find Forever Homes
Conference Session Videos August 31, 2022In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Purpose at a Crossroads: Evolve or Self-Implode
Conference Session Videos August 31, 2022In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Using Purpose to Better Communities
Conference Session Videos August 31, 2022In this session, Countable's Jory Des Jardins sat down with Christy Duncan-Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Brand Activation Legal Committee: August 2022
Conference Session Videos August 18, 2022For August’s meeting, presenters from Moses & Singer LLP, Elizabeth A. Corradino, and David Rabinowitz, Esq., provided an update on FTC developments, NAD decisions, false advertising cases, and intellectual property issues impacting social media.
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ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!
Conference Session Videos August 10, 2022In this video, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.
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Evolving Language Guides: Increasing Inclusivity in Digital
Conference Session Videos August 10, 2022In this video, Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns
Conference Session Videos August 10, 2022In this video, Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.
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Let’s Talk TikTok
Conference Session Videos August 10, 2022In this video, American Red Cross shared how the nonprofit’s in-house communications team amassed more than 750,000 followers on TikTok while staying true to the brand’s mission.
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Forced Innovation: Stories from the Front Line
Conference Session Videos August 9, 2022The list of challenges that are impacting nonprofits’ abilities to source product, maintain costs, and keep direct mail programs viable is long. In this video, learn how many organizations have made changes on the fly as expert panelists shared their stories and outcomes.
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Future of Omnichannel Marketing in a Privacy-Centric World
Conference Session Videos August 9, 2022In this video, industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Session Videos August 9, 2022In this video, Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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Optimizing Second Gift Conversion
Conference Session Videos August 9, 2022In this video, International Medical Corps explained how it capitalized on data and strategic, direct-marketing messaging to promote second-time donations.
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Television Isn’t as Expensive as You Think — Test CTV
Conference Session Videos August 9, 2022In this video, Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
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We Can’t Wait: How an App Can Build a Movement
Conference Session Videos August 9, 2022In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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What Can Nonprofits Learn from Commercial Brands
Conference Session Videos August 9, 2022In this video, marketing leaders from the YMCA, the USO, and fundraising platform Omaze discussed successful strategies for advancing an organization’s mission borrowed from the world of for-profit companies.
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