Conference Session Videos
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Forced Innovation: Stories from the Front Line
Conference Session Videos August 9, 2022The list of challenges that are impacting nonprofits’ abilities to source product, maintain costs, and keep direct mail programs viable is long. In this video, learn how many organizations have made changes on the fly as expert panelists shared their stories and outcomes.
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Future of Omnichannel Marketing in a Privacy-Centric World
Conference Session Videos August 9, 2022In this video, industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Session Videos August 9, 2022In this video, Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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Optimizing Second Gift Conversion
Conference Session Videos August 9, 2022In this video, International Medical Corps explained how it capitalized on data and strategic, direct-marketing messaging to promote second-time donations.
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Television Isn’t as Expensive as You Think — Test CTV
Conference Session Videos August 9, 2022In this video, Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
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We Can’t Wait: How an App Can Build a Movement
Conference Session Videos August 9, 2022In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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What Can Nonprofits Learn from Commercial Brands
Conference Session Videos August 9, 2022In this video, marketing leaders from the YMCA, the USO, and fundraising platform Omaze discussed successful strategies for advancing an organization’s mission borrowed from the world of for-profit companies.
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Acquiring a New Kind of Donor for Future-Proof Fundraising
Conference Session Videos August 8, 2022In this video, Wiland, Clean Air Task Force, and The Nature Conservancy shared how they acquired younger, more diverse donors that emerged during the pandemic.
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Finding Stability in Uncertain Times
Conference Session Videos August 8, 2022In this video, Blackbaud shared data illustrating how the nonprofit sector successfully navigated the economic uncertainty prompted by the pandemic with the help of recurring donors and through the adaption of digital channels.
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Interview with a Vampire — What Keeps You Up at Night?
Conference Session Videos August 8, 2022This industry has been on a roller coaster of ups and downs, through emergencies and messaging fatigue, major stalls to processing gifts and rising costs to raise a dollar. In this video, a panel of industry experts discussed what keeps them up at night.
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Power-Packed Panel: Digital and Data Literacy
Conference Session Videos August 8, 2022In this video, TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.
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You Have Arrived at Your Destination: From Multi to Omni
Conference Session Videos August 8, 2022In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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Brand Activation Legal Committee: July 2022
Conference Session Videos July 21, 2022For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Conference Session Videos July 20, 2022In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.
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ANA's Influencer Marketing Measurement Guidelines
Conference Session Videos July 20, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.
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Cultural Moments: Defining a New Era for the Lexus Brand
Conference Session Videos July 20, 2022In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Conference Session Videos July 20, 2022In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Pursuing Gender Equality in Esports and Gaming
Conference Session Videos July 20, 2022In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Conference Session Videos July 20, 2022In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Conference Session Videos July 20, 2022In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.
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