Conference Session Videos
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Advancing Black-Owned Media Businesses
Conference Session Videos July 18, 2022In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Conference Session Videos July 18, 2022In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
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What We’ve Learned in the Past Year
Conference Session Videos July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
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2022 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos July 14, 2022The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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CCPA and the Fortune 100: Widespread Ad Compliance Challenges
Conference Session Videos July 14, 2022Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. In this video, hear about research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.
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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Conference Session Videos July 14, 2022In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Companies (Part 2)
Conference Session Videos June 30, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our June event on highlighting Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Dove Self Esteem Project: How Optimizing Creative Impacts Your Message
Conference Session Videos June 29, 2022In this video, Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.
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How Attention Impacts Behavioral Outcomes, Including Search
Conference Session Videos June 29, 2022This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.
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Including “Attention” in the Media Measurement Stack
Conference Session Videos June 29, 2022In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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Introduction to the ANA Half-Day Attention Metrics Conference
Conference Session Videos June 29, 2022In this video, ANA's Bill Duggan and Marc Guldimann from Adelaide welcomed attendees to the June 2022 ANA Half-Day Attention Metrics Conference.
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The ARF’s Perspective on Attention Metrics
Conference Session Videos June 29, 2022The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.
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The Role of Attention Metrics in the Changing TV Measurement Ecosystem
Conference Session Videos June 29, 2022In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.
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AMP for Email — What You Need to Know
Conference Session Videos June 28, 2022In this video, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Conference Session Videos June 17, 2022In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Conference Session Videos June 17, 2022Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Conference Session Videos June 17, 2022In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.
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Smart Strategy for a Smart Skincare Line
Conference Session Videos June 17, 2022In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Conference Session Videos June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Customer Contact Strategy and Response Modeling with Colony Brands and Others
Conference Session Videos June 16, 2022Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.
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