Conference Session Videos
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Finding Your Brand Purpose by Turning Yourself Inside Out
Conference Session Videos May 24, 2022In this video, Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.
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How Marketing Can Thrive in a Challenging World
Conference Session Videos May 24, 2022In this video, Emily Ketchen, CMO and VP for the Intelligent Devices Group (IDG) at Lenovo, and Casey Jones, founder of BriefLogic, provided unique perspectives on how B2B marketers can thrive in chaos.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Conference Session Videos May 24, 2022In this video, Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Opening Remarks of the 2022 ANA Masters of B2B Marketing Conference
Conference Session Videos May 24, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of B2B Marketing Conference.
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Printing Opportunity: How Lexmark Marketing Made the Leap to Multi-Billion-Dollar Opportunity Driver
Conference Session Videos May 24, 2022In this video, learn how, in less than a year, Lexmark supercharged its traditional sales-led model by standing up a marketing-led digital Growth Engine powered by a provocative brand narrative.
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The Role of Storytelling in Humanizing Your Brand
Conference Session Videos May 24, 2022In this video, EY discussed how it humanized its brand and grew its consulting business by leveraging strategic partnerships and creative storytelling.
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Women Who Are Shaping and Leading B2B Marketing
Conference Session Videos May 24, 2022In this video, get inspired by top B2B marketers — who happen to be women — on elevating the industry and what it takes to be a success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Session Videos May 23, 2022In this video, Amy Protexter, SVP of marketing for B2B technology company Insight, shared tips on how to create an effective brand awareness campaign.
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Brand Activation Legal Committee: May 2022
Conference Session Videos May 19, 2022For May’s meeting, attorneys from Crowell & Moring discussed recent federal and state updates relating to advertising technology, ESG claims, substantiation claims, COVID related test and health claims; and recent developments concerning the Metaverse and deceptive online advertising and marketing practices.
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ANA Virtual Supplier Diversity Fair: Meet Asian-American Owned Companies
Conference Session Videos May 18, 2022In celebration of Asian Pacific American Heritage Month, May’s Virtual Supplier Diversity Fair highlights Asian-American owned companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Session Videos May 18, 2022In this video, SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Conversations About the Inbox
Conference Session Videos May 18, 2022In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Conference Session Videos May 18, 2022In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Session Videos May 18, 2022In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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Mastering Subscriber Lifecycle Management
Conference Session Videos May 18, 2022In this video, learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Conference Session Videos May 18, 2022In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Session Videos May 18, 2022In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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ANA Response Rate Report 2021
Conference Session Videos May 17, 2022In this video, the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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ASICS on Data and Loyalty
Conference Session Videos May 17, 2022In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Ask Me Anything! A Deliverability-Focused Panel Discussion about Email
Conference Session Videos May 17, 2022In this video, join email deliverability geeks from Mailgun, Platonic Ideal, SocketLabs and SparkPost for a candid discussion about the strategies, tactics and tricks you need to know to keep your emails flowing into the inboxes of recipients.
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