Conference Session Videos
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Evolving with Creativity
Conference Session Videos October 26, 2022In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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How Creativity Can Fuel Business Growth
Conference Session Videos October 26, 2022In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.
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Marketing in a Multisensory World
Conference Session Videos October 26, 2022In this video, Mastercard explained how it is appealing to all five human senses with its marketing.
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Opening Remarks of the 2022 ANA Masters of Marketing Conference
Conference Session Videos October 26, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Marketing Conference.
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Responsible Marketing: A Framework for Growth Through Diversity
Conference Session Videos October 26, 2022In this video, Verizon's Tony Wells spoke about the power of making a brand message resonate in the marketplace and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers, and media.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Session Videos October 26, 2022In this video, the Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
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What Would Henry Ford Think?
Conference Session Videos October 26, 2022In this session, Ford CMO Suzy Deering took the stage at the 2022 ANA Masters of Marketing Conference to give attendees a look at the brand’s purpose journey, outlining both how the brand defined its purpose and how it put that purpose into practice in the marketplace.
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Brand Activation Legal Committee: October 2022
Conference Session Videos October 20, 2022For October’s meeting, presenters from Frankfurt Kurnit Klein & Selz PC, Jordyn Milewski, Maria Nava, Kate Patton, and Ariel Radow, provided an update on FTC developments, NAD decisions, class action/competitor actions, and privacy developments.
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Branded Content and Content Synergy at ESPN Creative Studio
Conference Session Videos October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. In this video, Jay Marrotte provided several examples of his team’s efforts in this direction.
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Creative (Re)Branding
Conference Session Videos October 13, 2022In this video, Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
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Digital Audio: The Medium, the Message, and the Money
Conference Session Videos October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Session Videos October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Conference Session Videos October 13, 2022In this video, Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
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Reimagining Retail with American Eagle and Snapchat
Conference Session Videos October 13, 2022In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
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The Best Advertising Isn’t Advertising at All
Conference Session Videos October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Conference Session Videos October 12, 2022In this video, Bianca Bradford, Head of Agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
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Commanding the Brand for the Washington Commanders
Conference Session Videos October 12, 2022In this video, learn how the Washington Commanders team embraced its new identity, created a first-of-its-kind content studio, and designed non-football content that has brought fans into the new era of Washington football.
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Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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