Conference Session Videos
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Reimagining Retail with American Eagle and Snapchat
Conference Session Videos October 13, 2022In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
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The Best Advertising Isn’t Advertising at All
Conference Session Videos October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Conference Session Videos October 12, 2022In this video, Bianca Bradford, Head of Agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
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Commanding the Brand for the Washington Commanders
Conference Session Videos October 12, 2022In this video, learn how the Washington Commanders team embraced its new identity, created a first-of-its-kind content studio, and designed non-football content that has brought fans into the new era of Washington football.
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Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Conference Session Videos October 12, 2022In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Session Videos October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Younger the Boring Way
Conference Session Videos October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
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Audio Now: What You Need to Hear
Conference Session Videos October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In this video, Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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iHeartResults: How to Win with Creative for All Audio
Conference Session Videos October 11, 2022With a third of consumer media time spent listening, audio is no longer just an option. From broadcast to podcast to even interactive voice assistants or sonic branding, creative leaders of iHeartMedia and State Farm discussed how to craft audio for today’s modern listeners.
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Session Videos October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Session Videos October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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Yes, Your Audio Campaign Can Be Measured!
Conference Session Videos October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Keeping up with the Joneses: The Homogenization of Everything
Conference Session Videos October 6, 2022In this video, Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Virtual Diversity Fair: Meet Minority Small Business
Conference Session Videos October 4, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our October event on highlighting Minority Small Business-Owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Data Management 101
Conference Session Videos September 28, 2022In this session, learn what you should expect from a database, how to get the most out of your system, the importance and value of a system that is easy to use, and more.
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Multi-Channel Marketing
Conference Session Videos September 28, 2022Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
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