Conference Session Videos | Marketing Knowledge Center

Including “Attention” in the Media Measurement Stack

Conference Session Videos June 29, 2022

In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.

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Introduction to the ANA Half-Day Attention Metrics Conference

Conference Session Videos June 29, 2022

In this video, ANA's Bill Duggan and Marc Guldimann from Adelaide welcomed attendees to the June 2022 ANA Half-Day Attention Metrics Conference.

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The ARF’s Perspective on Attention Metrics

Conference Session Videos June 29, 2022

The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.

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The Role of Attention Metrics in the Changing TV Measurement Ecosystem

Conference Session Videos June 29, 2022

In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.

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AMP for Email — What You Need to Know

Conference Session Videos June 28, 2022

In this video, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.

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Direct Mail and the Omnichannel Approaches of Nonprofits

Conference Session Videos June 17, 2022

In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

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Driving Response: How One Insurer Beat Their Control Using Behavioral Science

Conference Session Videos June 17, 2022

Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.

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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact

Conference Session Videos June 17, 2022

In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.

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Smart Strategy for a Smart Skincare Line

Conference Session Videos June 17, 2022

In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.

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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers

Conference Session Videos June 17, 2022

Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.

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Customer Contact Strategy and Response Modeling with Colony Brands and Others

Conference Session Videos June 16, 2022

Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.

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Trends in the Data Science Job Market and What Employers Want

Conference Session Videos June 16, 2022

In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.

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