Conference Session Videos
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Advertising Winners and Losers: A Wall Street Perspective
Conference Session Videos July 19, 2022In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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Denny’s Feeds a New Generation of Creators
Conference Session Videos July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Conference Session Videos July 19, 2022In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Conference Session Videos July 19, 2022In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.
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Opening Remarks of the 2022 ANA Digital & Social Media Conference
Conference Session Videos July 19, 2022In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.
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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Conference Session Videos July 19, 2022In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."
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Why the Metaverse Matters for Multicultural Audiences
Conference Session Videos July 19, 2022In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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Advancing Black-Owned Media Businesses
Conference Session Videos July 18, 2022In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Conference Session Videos July 18, 2022In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
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What We’ve Learned in the Past Year
Conference Session Videos July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
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2022 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos July 14, 2022The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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CCPA and the Fortune 100: Widespread Ad Compliance Challenges
Conference Session Videos July 14, 2022Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. In this video, hear about research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.
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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Conference Session Videos July 14, 2022In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Companies (Part 2)
Conference Session Videos June 30, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our June event on highlighting Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Dove Self Esteem Project: How Optimizing Creative Impacts Your Message
Conference Session Videos June 29, 2022In this video, Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.
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How Attention Impacts Behavioral Outcomes, Including Search
Conference Session Videos June 29, 2022This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.
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Including “Attention” in the Media Measurement Stack
Conference Session Videos June 29, 2022In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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Introduction to the ANA Half-Day Attention Metrics Conference
Conference Session Videos June 29, 2022In this video, ANA's Bill Duggan and Marc Guldimann from Adelaide welcomed attendees to the June 2022 ANA Half-Day Attention Metrics Conference.
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The ARF’s Perspective on Attention Metrics
Conference Session Videos June 29, 2022The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.
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The Role of Attention Metrics in the Changing TV Measurement Ecosystem
Conference Session Videos June 29, 2022In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.
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