Conference Session Videos
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Session Videos November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Degree’s Inclusive Marathon in the Metaverse
Conference Session Videos November 6, 2022In this video, learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon metaverse marathon activation, while also challenging what it means to be inclusive in the metaverse.
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Leveling Up with Asian American Pacific Islander (AAPI) Gamers: How McDonald's Engages Gaming Fans Online — And Off
Conference Session Videos November 6, 2022In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.
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The Role of DEI in the Metaverse
Conference Session Videos November 6, 2022For consumers, being present in the metaverse enables freedom bringing infinite possibilities for identity expression. But this freedom can also facilitate acts of bias, bullying, and hate. Hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.
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How the NFL Is Engaging the Next Generation of Fans
Conference Session Videos November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
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The Five Lessons Intel Learned After 20 Years of Esports Partnership
Conference Session Videos November 2, 2022In this video, Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
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The Transformation of the Entertainment Opportunity for Brands
Conference Session Videos November 2, 2022In this session, learn why brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
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What Marketers Should Look for in Ad-Supported Streaming Services
Conference Session Videos November 2, 2022In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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What Role Will NFTs Play in the Future of Entertainment?
Conference Session Videos November 2, 2022In this video, learn how major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
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100+ Stories of Women and Girls from Russia’s War Against Ukraine
Conference Session Videos October 28, 2022The war launched by Russia in Ukraine has not only changed the lives of Ukrainians, but also shook the world order, influencing businesses on a large scale. In this video, learn why getting back to business as usual not an option.
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How Travel Is a Force for Good
Conference Session Videos October 28, 2022In this video, Visit California president and CEO Caroline Beteta discussed the impact of tourism marketing, the realities when it goes away, and the ripple effects of travel on each of our daily lives.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Conference Session Videos October 28, 2022In this video, WWE Chief Brand Officer Stephanie McMahon discussed the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech.
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United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Conference Session Videos October 28, 2022In this video, Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, told the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world.
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An Empire Takes Center Stage in a Rapid Growth New Industry
Conference Session Videos October 27, 2022Sharon Otterman, CMO of Caesars Digital, outlined the Caesars playbook for storytelling to drive unprecedented growth in a new industry. She discussed how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market.
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Building Positive Brands at PepsiCo
Conference Session Videos October 27, 2022In this video, Jane Wakely, EVP, chief consumer and marketing officer at PepsiCo, explained how her company is promoting positive change in the world through its three-pillared “Pep+” strategy.
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Forced to Lead
Conference Session Videos October 27, 2022In this video, Kadenwood shared how it dealt with the challenges of marketing CBD products.
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Lysol: Performance and Purpose Through the Pandemic
Conference Session Videos October 27, 2022In this video, Lysol explained how it was able to transform itself from one of the most well-known brands into one of the most trusted during the pandemic.
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The 28 Minutes That Madison Avenue Never Wanted You to Hear: Growth from the Edge
Conference Session Videos October 27, 2022In this video, Jeff Charney, founder and Chief Creative Officer of MKHSTRY and former CMO at Progressive Insurance, discussed a growth story that’s never been told.
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Why B2B Is the Next Big Thing in Marketing
Conference Session Videos October 27, 2022In this video, Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Conference Session Videos October 26, 2022In this video, CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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