Conference Session Videos
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An Empire Takes Center Stage in a Rapid Growth New Industry
Conference Session Videos October 27, 2022Sharon Otterman, CMO of Caesars Digital, outlined the Caesars playbook for storytelling to drive unprecedented growth in a new industry. She discussed how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market.
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Building Positive Brands at PepsiCo
Conference Session Videos October 27, 2022In this video, Jane Wakely, EVP, chief consumer and marketing officer at PepsiCo, explained how her company is promoting positive change in the world through its three-pillared “Pep+” strategy.
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Forced to Lead
Conference Session Videos October 27, 2022In this video, Kadenwood shared how it dealt with the challenges of marketing CBD products.
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Lysol: Performance and Purpose Through the Pandemic
Conference Session Videos October 27, 2022In this video, Lysol explained how it was able to transform itself from one of the most well-known brands into one of the most trusted during the pandemic.
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The 28 Minutes That Madison Avenue Never Wanted You to Hear: Growth from the Edge
Conference Session Videos October 27, 2022In this video, Jeff Charney, founder and Chief Creative Officer of MKHSTRY and former CMO at Progressive Insurance, discussed a growth story that’s never been told.
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Why B2B Is the Next Big Thing in Marketing
Conference Session Videos October 27, 2022In this video, Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Conference Session Videos October 26, 2022In this video, CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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Evolving with Creativity
Conference Session Videos October 26, 2022In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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How Creativity Can Fuel Business Growth
Conference Session Videos October 26, 2022In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.
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Marketing in a Multisensory World
Conference Session Videos October 26, 2022In this video, Mastercard explained how it is appealing to all five human senses with its marketing.
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Opening Remarks of the 2022 ANA Masters of Marketing Conference
Conference Session Videos October 26, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Marketing Conference.
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Responsible Marketing: A Framework for Growth Through Diversity
Conference Session Videos October 26, 2022In this video, Verizon's Tony Wells spoke about the power of making a brand message resonate in the marketplace and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers, and media.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Session Videos October 26, 2022In this video, the Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
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What Would Henry Ford Think?
Conference Session Videos October 26, 2022In this session, Ford CMO Suzy Deering took the stage at the 2022 ANA Masters of Marketing Conference to give attendees a look at the brand’s purpose journey, outlining both how the brand defined its purpose and how it put that purpose into practice in the marketplace.
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Brand Activation Legal Committee: October 2022
Conference Session Videos October 20, 2022For October’s meeting, presenters from Frankfurt Kurnit Klein & Selz PC, Jordyn Milewski, Maria Nava, Kate Patton, and Ariel Radow, provided an update on FTC developments, NAD decisions, class action/competitor actions, and privacy developments.
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Branded Content and Content Synergy at ESPN Creative Studio
Conference Session Videos October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. In this video, Jay Marrotte provided several examples of his team’s efforts in this direction.
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Creative (Re)Branding
Conference Session Videos October 13, 2022In this video, Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
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Digital Audio: The Medium, the Message, and the Money
Conference Session Videos October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Session Videos October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Conference Session Videos October 13, 2022In this video, Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
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