Setting the Stage: Media Opportunity and Complexity
Executive Summary
As seismic change impacts the foundation of the media landscape, it's imperative that we as an industry come together to address our biggest challenges and opportunities. CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate this challenging ecosystem. He discussed everything from AI to programmatic media transparency, to retail media networks, connected TV, influencer marketing, and privacy.
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