Conference Session Videos
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Conference Session Videos January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. In this video, Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Next Big Thing from CES
Conference Session Videos January 22, 2025In this video from a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Conference Session Videos November 19, 2024In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.
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ANA’s Commitment to DEIB
Conference Session Videos November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
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Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Conference Session Videos November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Conference Session Videos November 19, 2024In this video, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Conference Session Videos November 19, 2024In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Latinos: Verizon's Growth Disruptors
Conference Session Videos November 19, 2024In this video, Verizon's Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Session Videos November 19, 2024In this video, Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Conference Session Videos November 18, 2024In this video, speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Conference Session Videos November 18, 2024In this video, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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Real Talk, Real Trust: Shannon Sharpe on the Power of Authenticity in Branding
Conference Session Videos November 18, 2024In this video, NFL Hall of Famer, celebrated sports commentator, and award-winning podcast host Shannon Sharpe discussed how personal and brand authenticity foster loyalty within multicultural audiences.
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Adobe Discusses the Uses for Generative AI
Conference Session Videos October 25, 2024In this video, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Conference Session Videos October 25, 2024In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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