Event Video
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Conference Session Videos March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Conference Session Videos March 17, 2022In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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What a Clear Vision Means for Your In-House Agency
Conference Highlights March 17, 2022Crocs’ mandate to its external agency partners is to amplify, not recreate, its brand strategy.
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A Strategic Approach to Branded Storytelling
Conference Session Videos March 16, 2022In this video, learn how ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling.
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A Strategic Approach to Branded Storytelling
Conference Highlights March 16, 2022Using content strategically and embracing disruption are key to reimagining internal marketing organizations.
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Building HP Studio as an Engine of Growth
Conference Session Videos March 16, 2022In this video, HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Building HP Studio as an Engine of Growth
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Session Videos March 16, 2022In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Highlights March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Session Videos March 16, 2022In this video, Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on staffing to achieve true diversity throughout every extension of the organization.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Session Videos March 16, 2022In this video, Michelle Clark with E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Highlights March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Session Videos March 16, 2022In this video, learn how Wizards of the Coast determines what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Highlights March 16, 2022Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.
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Lenovo’s "Get Got by a Gran"
Conference Session Videos March 16, 2022In this video, Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
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Marketing Across the Metaverse
Webinar Rewinds March 16, 2022In this webinar, R3 shared an exploratory for marketers who are eager to learn more about what the Metaverse is and how various brands are both activating in the space today and positioning themselves to win in the future.
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Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic
Webinar Rewinds March 16, 2022As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissected industry performance for the mail, digital, and commercial.
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Opening Remarks of the 2022 ANA In-House Agency Conference
Conference Session Videos March 16, 2022ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.
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Orangetheory Fitness: Motivating More Life
Conference Session Videos March 16, 2022In this video, Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.
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