Event Video
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Innovations in Marketing Mix Modeling
Conference Session Videos April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Conference Session Videos April 21, 2022In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies
Conference Session Videos April 20, 2022April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Creativity and Analytics
Conference Session Videos April 19, 2022This session was designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Conference Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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Highlights: ANA 2022 Media Conference
Conference Session Videos April 19, 2022Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.
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Key Concepts to Prepare for the Cookieless Future
Conference Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Key Learnings from the MediaSense Media 2025 Study
Conference Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Media Career Paths in the AI Era: Insights on the Future of Work
Conference Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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New Directions for Marketers to Take Media In
Conference Session Videos April 19, 2022In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.
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The Fourth Annual SeeHer SheFront
Conference Session Videos April 19, 2022In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Event Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Conference Session Videos April 13, 2022In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Overview of the 2022 ANA Brand Masters Conference
Event Soundbites April 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Masters Conference.
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Reinventing a Brand to Be Driven by Purpose
Event Soundbites April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Event Soundbites April 13, 2022To better connect to a cultural movement, IBM drew from its past and reintroduced itself as a creative catalyst.
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Reinventing an Iconic Brand for a New Era
Conference Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Conference Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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