Event Video
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In-House Agency Town Hall
Conference Session Videos March 15, 2022In this in-house agency town hall, marketers shared their challenges, successes, and resource needs.
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Lessons from In-House Leaders
Conference Session Videos March 15, 2022In this video, HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.
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Meeting Global Demands with Your In-House Agency
Conference Session Videos March 15, 2022In this video, Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.
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Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond
Webinar Rewinds March 15, 2022In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and U.K.
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ANA Government Relations Update
Conference Session Videos March 9, 2022In this video, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.
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ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies
Conference Session Videos March 9, 2022March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Do This, Not That: Email Marketing Trends for 2022 That Work
Webinar Rewinds March 9, 2022In this webinar, Jay Schwedelson, president and CEO of Worldata and founder of SubjectLine.com, walks through the latest email best practices to cut through the noise and ensure your emails are making an impact.
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How Walgreens Launched a Writers Room to Unlock Human Truths
Webinar Rewinds March 9, 2022In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.
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Privacy Law in the States — How Does It Impact You?
Webinar Rewinds March 8, 2022In this webinar, hear from Venable about this year's important state privacy developments. Speakers discussed the growing patchwork of state privacy laws and the significant impacts these laws could have on ANA's members and the advertising industry.
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Conference Session Videos March 4, 2022In this video, Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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CTV’s Place in the Media Mix
Conference Session Videos March 4, 2022In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Conference Session Videos March 4, 2022In this video, Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Overview of the 2022 ANA Media Conference
Conference Highlights March 4, 2022In this video, get a two-minute overview of the 2022 ANA Media Conference.
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Programmatic Media Transparency — Leveling the Playing Field
Conference Session Videos March 4, 2022In this video, the ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
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The Media Industry Talent Crisis
Conference Session Videos March 4, 2022There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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The Media Industry Talent Crisis
Conference Highlights March 4, 2022Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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Why Marketers Should Increase Their Investments in News
Conference Session Videos March 4, 2022In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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A Leader’s View of Media Measurement
Conference Session Videos March 3, 2022In this video, Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
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A Leader’s View of Media Measurement
Conference Highlights March 3, 2022Don’t wait for perfection when prioritizing media measurement strategies.
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Cross Media Measurement
Conference Session Videos March 3, 2022In this video, a panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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