Event Video | Marketing Knowledge Center

VR and the Metaverse

Conference Session Videos April 8, 2022

In this video, learn how HP is using VR and the Metaverse.

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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand

Webinar Rewinds April 7, 2022

In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.

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Creating Memorable Virtual Experiences

Webinar Rewinds April 6, 2022

In this webinar, learn how to differentiate your brand through innovative digital experiences, how to incorporate digital experiences into offline events, and what measurement tools and capabilities are needed to successfully execute a virtual experience and leverage audience data captured.

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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer

Conference Session Videos April 6, 2022

In this video, Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message.

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Maximizing the Connected TV Opportunity

Conference Session Videos April 6, 2022

In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.

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McDonald's in the Metaverse

Conference Session Videos April 6, 2022

In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.

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Reaching a Largely Untapped Market

Conference Session Videos April 6, 2022

In this video, the Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.

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The Future of Video

Conference Session Videos April 6, 2022

In this video, Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.

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Everything You Want to Know About Converged TV Advertising

Webinar Rewinds March 31, 2022

In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.

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Culture That Cultivates Passion, Creativity, and Technology

Event Soundbites March 30, 2022

Making sure data and technology better serve creative will result in more marketing gold.

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Culture That Cultivates Passion, Creativity, and Technology

Conference Session Videos March 30, 2022

In this video, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.

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How Kellogg and Kroger Are Connecting the Consumer Journey

Event Soundbites March 30, 2022

In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.

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How Kellogg and Kroger Are Connecting the Consumer Journey

Conference Session Videos March 30, 2022

In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.

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National Geographic Innovation Through Technology

Event Soundbites March 30, 2022

To stay relevant, National Geographic had to undergo a cultural shift to achieve digital transformation.

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National Geographic Innovation Through Technology

Conference Session Videos March 30, 2022

In this video, Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.

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Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues

Conference Session Videos March 30, 2022

In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.

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Nine Major Shifts That Will Impact Life, Work, and Culture

Webinar Rewinds March 30, 2022

In this webinar, learn about nine of the most important trends impacting our lives and our world, spanning media, entertainment, commerce, communication, and health.

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Overview of the 2022 ANA Masters of Data & Technology Conference

Event Soundbites March 30, 2022

In this video, get a two-minute overview of the 2022 ANA Masters of Data & Technology Conference.

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The Future of Data-Driven Marketing

Conference Session Videos March 30, 2022

In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.

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Value, Growth, and Eliminate Waste Through Marketing Technology

Event Soundbites March 30, 2022

ANA has launched an initiative to help marketers get better value from their MarTech investments.

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