Event Video
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CMO Keynote: Change Lives Here
Conference Session Videos May 3, 2022In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Event Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Key Learnings from Redesigning Our Creative Services Model
Conference Session Videos May 3, 2022In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Lessons from a Healthcare Marketing Leader
Event Soundbites May 3, 2022Integrating Equity, Diversity, Inclusion, Belonging, and Accessibility across a marketing organization is good for business.
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Lessons from a Healthcare Marketing Leader
Conference Session Videos May 3, 2022In this video, Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Maximizing the Client-Agency Relationship
Conference Session Videos May 3, 2022In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Conference Session Videos May 3, 2022In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Event Soundbites May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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Standing Up for Agencies
Conference Session Videos May 3, 2022In this video, Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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The Clorox Way: Transforming Marketing Procurement
Event Soundbites May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Event Soundbites May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Session Videos May 3, 2022In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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Advancing Minority Suppliers in the Global Supply Chain
Event Soundbites May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Session Videos May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Event Soundbites May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Challenges Facing Chief Procurement Officers
Conference Session Videos May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Event Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Event Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Creativity Is an Economic Multiplier
Event Soundbites May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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Creativity Is an Economic Multiplier
Conference Session Videos May 2, 2022Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.
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