Event Video
-
Reaching a Largely Untapped Market
Conference Session Videos April 6, 2022In this video, the Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.
view -
The Future of Video
Conference Session Videos April 6, 2022In this video, Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
view -
Everything You Want to Know About Converged TV Advertising
Webinar Rewinds March 31, 2022In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.
view -
Culture That Cultivates Passion, Creativity, and Technology
Conference Highlights March 30, 2022Making sure data and technology better serve creative will result in more marketing gold.
view -
Culture That Cultivates Passion, Creativity, and Technology
Conference Session Videos March 30, 2022In this video, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
view -
How Kellogg and Kroger Are Connecting the Consumer Journey
Conference Highlights March 30, 2022In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
view -
How Kellogg and Kroger Are Connecting the Consumer Journey
Conference Session Videos March 30, 2022In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
view -
National Geographic Innovation Through Technology
Conference Highlights March 30, 2022To stay relevant, National Geographic had to undergo a cultural shift to achieve digital transformation.
view -
National Geographic Innovation Through Technology
Conference Session Videos March 30, 2022In this video, Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.
view -
Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues
Conference Session Videos March 30, 2022In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.
view -
Nine Major Shifts That Will Impact Life, Work, and Culture
Webinar Rewinds March 30, 2022In this webinar, learn about nine of the most important trends impacting our lives and our world, spanning media, entertainment, commerce, communication, and health.
view -
Overview of the 2022 ANA Masters of Data & Technology Conference
Conference Highlights March 30, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Data & Technology Conference.
view -
The Future of Data-Driven Marketing
Conference Session Videos March 30, 2022In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.
view -
Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Highlights March 30, 2022ANA has launched an initiative to help marketers get better value from their MarTech investments.
view -
Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Session Videos March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
view -
Behind the Tweets
Conference Highlights March 29, 2022Data transparency and integrity are prerequisites for meaningful democratization of data within an organization.
view -
Managing Identifiers Panel Discussion
Conference Session Videos March 29, 2022In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
view -
Metaverse Marketing: Challenges and Solutions
Conference Session Videos March 29, 2022In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
view -
Opening Remarks of the 2022 ANA Masters of Data & Technology Conference
Conference Session Videos March 29, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Data & Technology Conference.
view -
Technology + Data and the Humans at the Center of It All
Conference Highlights March 29, 2022Human centricity that inspires useful innovation and creative solutions must be at the core of a brand’s data and technology strategies.
view