Event Video

Navigating the 2022 Martech Landscape
Webinar Rewinds July 27, 2022
In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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Brand Activation Legal Committee: July 2022
Conference Session Videos July 21, 2022
For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Conference Session Videos July 20, 2022
In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.
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ANA's Influencer Marketing Measurement Guidelines
Conference Session Videos July 20, 2022
This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.
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Cultural Moments: Defining a New Era for the Lexus Brand
Conference Session Videos July 20, 2022
In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinar Rewinds July 20, 2022
This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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Mass Personalization: Solving the Oxymoron
Webinar Rewinds July 20, 2022
Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Conference Session Videos July 20, 2022
In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Overview of the 2022 ANA Digital & Social Media Conference
Conference Highlights July 20, 2022
In this video, get a two-minute overview of the 2022 ANA Digital & Social Media Conference.
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Pursuing Gender Equality in Esports and Gaming
Conference Highlights July 20, 2022
Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.
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Pursuing Gender Equality in Esports and Gaming
Conference Session Videos July 20, 2022
In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Conference Session Videos July 20, 2022
In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Conference Highlights July 20, 2022
Chipotle’s digital strategies for supercharging brand fandom include thinking culture first and moving beyond the expected.
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Transforming Social Platforms into Launchpads
Conference Session Videos July 20, 2022
In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.
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Advertising Winners and Losers: A Wall Street Perspective
Conference Session Videos July 19, 2022
In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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Denny’s Feeds a New Generation of Creators
Conference Highlights July 19, 2022
In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Denny’s Feeds a New Generation of Creators
Conference Session Videos July 19, 2022
In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Conference Highlights July 19, 2022
Takeaway: Marriott entered the metaverse space with an “optimize for today but build for tomorrow” philosophy.
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Destination: Metaverse
Conference Session Videos July 19, 2022
In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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Gaming Is Bigger Than You Think
Conference Highlights July 19, 2022
Winning, identity, collaboration, progression, and exploration have made gaming a highly engaging platform.
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