Event Video | Marketing Knowledge Center

Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

Conference Highlights July 19, 2022

To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.

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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

Conference Session Videos July 19, 2022

In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.

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Opening Remarks of the 2022 ANA Digital & Social Media Conference

Conference Session Videos July 19, 2022

In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.

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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy

Conference Session Videos July 19, 2022

In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."

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Why the Metaverse Matters for Multicultural Audiences

Conference Highlights July 19, 2022

Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.

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Why the Metaverse Matters for Multicultural Audiences

Conference Session Videos July 19, 2022

In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

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Advancing Black-Owned Media Businesses

Conference Session Videos July 18, 2022

In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.

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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands

Conference Highlights July 18, 2022

Sephora has learned to drive supplier diversity by doing before saying; and growing where it’s planted.

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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands

Conference Session Videos July 18, 2022

In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.

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What We’ve Learned in the Past Year

Conference Session Videos July 18, 2022

The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.

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2022 ANA In-House Excellence Awards Virtual Presentation of Winners

Conference Session Videos July 14, 2022

The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.

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CCPA and the Fortune 100: Widespread Ad Compliance Challenges

Conference Session Videos July 14, 2022

Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. In this video, hear about research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.

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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)

Conference Session Videos July 14, 2022

In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

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Using Podcasts to Establish Your Voice in a Crowded Market

Webinar Rewinds July 13, 2022

In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.

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NIL Rights and Advertising: Opportunities and Challenges

Webinar Rewinds July 12, 2022

Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.

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Meta Meets the Future — Stepping into the Metaverse

Webinar Rewinds July 6, 2022

In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.

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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Companies (Part 2)

Conference Session Videos June 30, 2022

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our June event on highlighting Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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Navigating Your Media Investment to Drive Value and Performance

Webinar Rewinds June 30, 2022

Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.

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Dove Self Esteem Project: How Optimizing Creative Impacts Your Message

Conference Session Videos June 29, 2022

In this video, Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.

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How Attention Impacts Behavioral Outcomes, Including Search

Conference Session Videos June 29, 2022

This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.

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