Event Video
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CES 2019: Tech and Trends Marketers Need to Know
Webinar Rewinds January 23, 2019In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.
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Five Ways Marketers Will Adapt to Consumer Power in 2019
Webinar Rewinds January 16, 2019Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.
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Five Ways to Rebuild Customer Trust in the Post-Trust Era
Webinar Rewinds January 9, 2019Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.
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Optimizing First-Party Data for Your B2B Marketing Campaign
Webinar Rewinds January 9, 2019The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.
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2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars
Webinar Rewinds January 8, 2019Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.
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