Event Video
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Redefining Marketing Performance in a Privacy-First World
Conference Session Videos May 21, 2024In this video, learn about five ways the world’s most advanced marketers are evolving to gain a competitive advantage ahead of the next generation of data-driven advertising.
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The Inextricable Link Between Marketing and Technology
Conference Session Videos May 21, 2024In this video, hear from ANA leadership on the market trends and forces that are driving marketers’ priorities and investments in technology and data, and what the ANA is doing to help our members maximize their returns on those investments.
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The State of Martech 2024: Marketing in the Age of AI
Conference Session Videos May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. In this video, HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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The State of Martech 2024: Marketing in the Age of AI
Conference Highlights May 21, 2024The combination of composability and AI will democratize data analytics and creativity.
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Three Developments in Martech and Their Impact on Marketers
Conference Session Videos May 21, 2024In this video from the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Three Developments in Martech and Their Impact on Marketers
Conference Highlights May 21, 2024A top-down (strategic) view of marketing technology will help identify the most impactful deployment of stacks.
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In-House, Out-House, Through the House — The New Agency Model
Conference Highlights May 16, 2024The power of “we” is the north star of DoorDash’s in-house creative studio.
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Insights from the Conversation Board
Conference Session Videos May 16, 2024The In-House Agency Conference concluded by reviewing posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice based on posts and questions regarding in-house marketing challenges.
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Keeping the Credit(s) In-House
Conference Session Videos May 16, 2024In this video, speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Keeping the Credit(s) In-House
Conference Highlights May 16, 2024Among the greatest joys of creating an in-house agency is the opportunity to define a culture.
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Overview of the 2024 ANA In-House Agency Conference
Conference Highlights May 16, 2024In this video, get a two-minute overview of the 2024 ANA In-House Agency Conference.
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Survive and Thrive as an In-House Creative
Conference Highlights May 16, 2024In-house creative teams should have the license to be strategic risk-takers in developing and executing ideas.
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Expertly Absurd: Perfecting the Culture of a Creative Team
Conference Highlights May 15, 2024Intuit Mailchimp’s in-house agency embraces expert absurdism to create work that challenges convention and drives impact.
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In-Housing Through Offshoring: How Lilly Marketing Studios Sourced Talent Across the Globe
Conference Highlights May 15, 2024Cultural understanding, shared vision, and leadership development are critical to successfully offshoring creative talent.
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Lessons in Collaboration from an External Agency POV
Conference Session Videos May 15, 2024In this video, Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Opening Remarks of the 2024 ANA In-House Agency Conference
Conference Session Videos May 15, 2024In this video, ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2024 ANA In-House Agency Conference.
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The Best in Show Qualities of the Aflac Studio
Conference Session Videos May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this video, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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The Best in Show Qualities of the Aflac Studio
Conference Highlights May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Right People and the Right Champion: How The Hatch Grew Its In-House Agency
Conference Highlights May 15, 2024The mission of Cisco’s in-house agency is to create a consistent brand experience through human connection.
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Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth
Webinar Rewinds May 15, 2024In the era of data-driven marketing, (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. In this webinar, speakers tackled one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth.
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