Event Video
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Building Brand Love Through Legal Action
Webinar Rewinds June 11, 2024In this webinar, Deutsch LA’s Executive Vice President, Managing Director Josh Jefferis and Taco Bell's Legal Director Anna Aberman shared how they partnered to free the "Taco Tuesday" trademark for all who love tacos.
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Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery
Webinar Rewinds June 6, 2024This webinar showcased how to turn vast datasets into actionable insights that enhance customer segmentation, competitive intelligence, and personalized experiences.
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Strategic Outsourcing: The Value of Preserving Time and Focus to Marketers
Webinar Rewinds June 6, 2024In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.
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Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's
Webinar Rewinds June 5, 2024In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.
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The Essential Drivers of Building Brand Love and Loyalty
Webinar Rewinds May 29, 2024In this webinar, uncover the secrets behind creating strong, emotional connections that turn customers into brand champions.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Session Videos May 22, 2024In this video, Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Highlights May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Session Videos May 22, 2024In this video, hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Highlights May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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How Brands Can Drive Global Content and Personalization at Scale
Conference Session Videos May 22, 2024In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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Overview of the 2024 ANA Marketing Technology for Marketers Conference
Conference Highlights May 22, 2024In this video, get a two-minute overview of the 2024 ANA Marketing Technology for Marketers Conference.
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Six Tips for Marketing Operations
Conference Highlights May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Session Videos May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Highlights May 22, 2024Creating better team member and guest experiences is the driving force behind the MarTech recipe of Sonny’s BBQ.
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Turbocharging Sales Through Gender-Equal Advertising Strategies
Webinar Rewinds May 22, 2024In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Session Videos May 21, 2024In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Highlights May 21, 2024It’s critical that IT leaders move at the speed of business to avoid siloed decision-making about MarTech investments.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Session Videos May 21, 2024Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Highlights May 21, 2024Marketing technology needs to enable the courage to be creative and take risks.
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How Does an Identity Graph Impact Your Martech Stack?
Conference Session Videos May 21, 2024The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. In this video, get examples and perspective on key decisions and considerations that are sometimes unconscious.
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