Event Video
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DIFFERENTIATING A COMMUNITY-BASED BRAND
Conference Session Videos October 21, 2020In this session, you will hear how Casey's General Store teamed up with Deloitte Digital to meet this challenge head-on – and thrive in an age of digital disruption – by implementing cutting-edge solutions to digitize their customer ordering system and creating a state-of-the-art website, mobile app and loyalty program.
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How Intel Reimagined and Improved Its Marketing Capabilities
Conference Session Videos October 21, 2020In this video, Intel’s SVP and CMO Karen Walker described how she is reimaging Intel’s marketing capabilities and improving the way the company and its partners approach the dynamic landscape of technology and solutions marketing.
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HOW PURPOSE HELPED LEGO NAVIGATE 2020
Conference Session Videos October 21, 2020The importance of such a strong, focused brand purpose has never been more apparent than during the events of 2020, when it helped guide the choices LEGO had to make in order to not only support its external audiences and employees globally, but to continue promoting child development and ensuring the next generation of leaders and problem-solvers have the skills they need to meet today’s global challenges head-on.
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It Pays to Be Positive
Conference Session Videos October 21, 2020In this video, Pinterest’s Chief Revenue Officer, John Kaplan, and CMO of Pernod Ricard, Pam Forbus, discussed the topics of positivity and pivoting.
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Key Takeaways From The Global CMO Growth Council Summit On Marketing Leadership
Conference Session Videos October 21, 2020Raja Rajamannar, Mastercard’s chief marketing and communications officer and president of its health care business, will moderate a recap of the Summit that summarizes the key actions CMOs around the world have agreed to take together to drive the growth our industry needs and to transform marketing into “a force for good and a force for growth.”
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Let’s Work Together and Stop Online Hate
Conference Session Videos October 21, 2020In this video, Ann Mukherjee, Chairman and CEO, North America, at Pernod Ricard, shared plans for a new industry initiative to curb online hate speech.
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Society Is At Inflection Point, And So Is General Motors
Conference Session Videos October 21, 2020Deborah Wahl, global CMO at General Motors, will share how the company emerged stronger, more agile, and more determined to use its transformative size and scale to democratize a world that’s safer for all, from using the power of its technologies to quickly pivot toward ventilator production, to committing to becoming the most inclusive company in the world.
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Stepping Up as a Force for Good and a Force for Growth
Conference Session Videos October 21, 2020In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.
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The Power of OOH: What Marketers Need to Know Now
Webinar Rewinds October 21, 2020In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.
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Today and Tomorrow in Tweets
Conference Session Videos October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Turning Mayhem into Momentum
Conference Session Videos October 21, 2020In this video, Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Conference Session Videos October 21, 2020In this video, Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Conference Session Videos October 21, 2020In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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WHERE DOES IT HURT?
Conference Session Videos October 19, 2020By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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Business to Business? Think 'Brand' to 'Build'
Event Soundbites October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA
Webinar Rewinds October 15, 2020In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.
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The Future of B2B Marketing
Event Soundbites October 15, 2020Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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