Event Video
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Conference Session Videos October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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The New Brand Citizenship: Welcome to the Age of Brand Action
Webinar Rewinds October 14, 2020In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Conference Session Videos October 14, 2020In this video, learn how B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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Using Data to Drive Results: How to Design Smarter Influencer Campaigns
Webinar Rewinds October 8, 2020This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.
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Global Business Trends to Watch
Conference Session Videos October 7, 2020This video will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Lessons Brands Can Learn From Politics
Conference Session Videos October 7, 2020In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Programmatic Media; Improving Your Bottom Line
Conference Session Videos October 7, 2020This video, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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The Business Case for Client/Agency Relationship Management
Conference Session Videos October 7, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Cost of Losing Creativity
Conference Session Videos October 7, 2020Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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Use It or Lose It: How to Refocus Your Upended Marketing Budget to Reach At-Home Audiences
Webinar Rewinds October 7, 2020In this webinar, Danielle Wiley from Sway Group shared expert advice on pivoting from traditional old-school outreach and finding success with today's content creators.
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A Better Normal: Activating Live Events During COVID
Webinar Rewinds October 6, 2020In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.
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Building Effective Partner Ecosystems
Conference Session Videos October 6, 2020Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.
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DRIVING INNOVATION WITH TALENT
Conference Session Videos October 6, 2020In this video we'll go through three pattern areas important beyond just skill and why today’s client-side marketers and agencies should look for these similar skills in hiring to thrive and prosper.
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From Marketing Procurement to CPO
Event Soundbites October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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From Marketing Procurement to CPO
Conference Session Videos October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
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Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions
Conference Session Videos October 6, 2020Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.
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MANAGING VIDEO ASSETS FOR GREATER ROI
Conference Session Videos October 6, 2020Learn about one change marketing teams can make to create efficiencies, increase ROI, improve workflow and future proof their brand for the complexities of today and tomorrow.
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Maximizing Value With Union Talent
Conference Session Videos October 6, 2020Stacy Marcus, Chief Negotiator for the JPC and partner at Reed Smith LLP, will discuss how to leverage the JPC’s complimentary services to achieve significant savings under the SAG-AFTRA Commercials Contract.
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