Event Video
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Expanding Reach and Scaling Impact Through Connected TV
Conference Session Videos August 5, 2020In this session we will discuss how CTV, when combined with a full digital program, can provide a power punch to your digital marketing efforts
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Exploring Remote Channels to Drive Recovery Post COVID-19
Conference Session Videos August 5, 2020In this video, learn how the pandemic presented nonprofits and commercial organizations that met a need amid lockdown orders with a unique opportunity to drive future growth.
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From Emergencies to Long-term Growth: Retaining Crisis Donors
Conference Session Videos August 5, 2020For over a decade, we’ve helped organizations like American Red Cross, USA for UNHCR, and even Planned Parenthood weather emergencies and come out the other end with a larger, stronger program. In this video, we’ll share some of their tried and true strategies.
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Keynote Panel: Diversity, Equity and Inclusion: An Honest Dialogue
Conference Session Videos August 5, 2020Join us for a honest dialogue that encourages our community members to reflect, listen to each other, and learn. Through this panel we can help find ways to embrace diversity, equity, and inclusion as fundamental values, This can ensure they are reflected in the activities of your nonprofit and reflected in your marketing and fundraising campaigns.
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Nonprofit Organization of the Year Award Celebration
Conference Session Videos August 5, 2020The Nonprofit Organization of the Year Award, presented annually at our summer conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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One Month, 317% ROI: How Predictive Analytics Can Supercharge Your List
Conference Session Videos August 5, 2020With year-end just around the corner and so many unknowns between now and then, there’s one question on everyone’s minds: How can I find, cultivate and convert new and lapsed donors leading up to and during a crucial EOY while breaking even?
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Virtual Event Planning: Lessons Learned
Conference Session Videos August 5, 2020In this video, learn how, during the COVID-19 pandemic, Covenant House reimagined its Night of Broadway Stars gala into A Night of Covenant House Stars, a virtual event streamed on multiple digital platforms, including Amazon Prime.
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How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs
Webinar Rewinds August 3, 2020In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.
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Writing Copy with a Psychologist
Webinar Rewinds July 30, 2020Social psychologist Otis Fulton explained how to write copy using all of the tools of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.
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ANA's CMO Master's Circle in Conversation with IBM
Conference Session Videos July 29, 2020In this video with Nick Primola from ANA’s CMO Master Circle, George Hammer, Chief Content Officer of IBM will share how the organization has responded to the COVID-19 crisis, and what processes have changed as a result.
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Improving Data and Creating Pandemic Personas
Conference Session Videos July 29, 2020In this video, Analytics IQ examined some of the causes and consequences of bad data and then identified four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Conference Session Videos July 29, 2020In this video the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.
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New Innovations Delivering Audiences with Precision
Conference Session Videos July 29, 2020In this video, learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.
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The Domino’s Approach to Analytics
Conference Session Videos July 29, 2020This video will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.
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The World Has Changed - Have Your Analytics?
Conference Session Videos July 29, 2020In this video, EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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Ensuring Marketing Continuity for Sustainable Growth
Webinar Rewinds July 28, 2020In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.
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Rocking the Digital and Physical World
Conference Session Videos July 28, 2020In this video, learn how the Rock & Roll Hall of Fame quickly pivoted to find ways to bring music fanatics together in a world of social distancing.
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Strategies and Insight from EEC Email Marketer Pollard Award Winner
Webinar Rewinds July 28, 2020In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.
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THE (NEAR) FUTURE OF EXPERIENCES
Conference Session Videos July 28, 2020In this session, Nelson Kunkel, Chief Design Officer at Deloitte Digital, will outline the opportunities on the horizon and share a few examples of how these new places are taking shape.
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