Event Video
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The Total TV Landscape in 2020
Webinar Rewinds October 1, 2020In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.
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Retail Re-Up: The Next Normal of Social Advertising
Webinar Rewinds September 30, 2020This webinar offered insights into the next generation of omnichannel retail.
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How B2B Companies Are Adapting Customer Engagement Strategies During COVID
Webinar Rewinds September 28, 2020To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.
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Building Trust and Transparency in Data
Conference Session Videos September 24, 2020In this video, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Data: Translating the Numbers into Actionable Strategies
Webinar Rewinds September 24, 2020This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.
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Digital-First Media At Eli Lilly
Conference Session Videos September 24, 2020Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Driving Action To Fuel Change
Conference Highlights September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Driving Action To Fuel Change
Conference Session Videos September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next
Webinar Rewinds September 24, 2020In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Conference Session Videos September 24, 2020In this video, Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Conference Session Videos September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Planning Through The Pandemic, Political and the Improbable
Conference Session Videos September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Conference Session Videos September 24, 2020In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Conference Highlights September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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Where TV and OTT/Streaming Worlds Collide
Conference Session Videos September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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ANA 2020 Media & Measurement Conference In Two Minutes
Conference Highlights September 23, 2020A quick look at the sights and sounds of the 2020 Media & Measurement Conference.
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BUILDING A MEDIA AND MEASUREMENT STRATEGY FOR SUSTAINABLE GROWTH
Conference Session Videos September 23, 2020Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Highlights September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Session Videos September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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DIGITAL-FIRST MEDIA AT ELI LILLY
Conference Highlights September 23, 2020Hear how Eli Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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